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April 28, 2017

Five Questions for Effective LEAD Logistics.

Clean accurate data is critical for any marketing or lead generation program. Using many data sourcing tools, Concept can provide targeted lists that meet the specific demographics you are seeking. In addition to acquiring qualified list…

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March 23, 2017

Ever Wonder How Your Organization Could Utilize Salesforce Chatter?.

As someone who has been working in Salesforce for ten plus years and has consulted and implemented Salesforce into many organizations, I thought I had a handle on Chatter. It often is made fun of, the “social media” of Salesforce, and until recently, I agreed with that. Boy, was I wrong. First, a little background…

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March 13, 2017

If You Are Comfortable At Work, You Are Not Growing.

I had the pleasure of being a mentor to an employee that struggled to present in front of people or interact in a group setting. During conversations, with this individual, they shared that they learned that being uncomfortable was not easy but necessary in growing professionally. We worked together to place them in situations where they…

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March 11, 2017

5 Ways to Effectively Implement a Lead Program with Sales Reps.

So you have made the decision to specialize your sales operation with a dedicated prospecting and lead management function; now how do you get buy-in and adoption from your sales team? This is a common challenge our partners face when rolling out a new business development program. Placing an emphasis on prospecting efforts and tracking leads…

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