News

Copley, OH - July 11, 2023

Concept LTD has been awarded as a Top Workplaces 2023 honor recipient by cleveland.com and The Plain Dealer Top Workplaces. Awardees are selected through a confidential, anonymous employee survey that dives into various employee culture drivers of the work environment. This survey is administered by a third-party, employee engagement technology partner, Energage, LLC.

President and Chief Revenue Officer, Jeff Harsh, shares: “We’re honored to receive the Top Workplaces award for the second consecutive year. It is a testament to the outstanding individuals who make up our team and the focus we’ve had on developing a strong employee culture.” Concept’s mission is to delight our customers and have a positive impact on all. We achieve this by fostering open lines of communication, promoting transparency, and empowering every individual to contribute to Concept’s overall success.

“Earning a Top Workplaces award is a badge of honor for companies, especially because it comes authentically from their employees,” said Eric Rubino, Energage CEO. “That’s something to be proud of. In today’s market, leaders must ensure they’re allowing employees to have a voice and be heard. That’s paramount. Top Workplaces do this, and it pays dividends.”

At the heart of Concept’s culture is the belief that a truly great workplace is built by individuals who not only possess a deep passion for their work but also recognize the significance of their contributions, for Concept and our clients. Jeff also says, “At Concept, we value and appreciate the unique talents, perspectives, and dedication that every team member brings. It is the combined effort of each individual that shapes the culture we have built, and we could not be prouder of it.”

At Concept, we’re passionate about our company culture and strive to continually develop an environment in which team members can collaborate, exchange ideas, and support each other. We know the importance of fostering virtual connections since the transition to remote work, so we’ve implemented various programs to ensure that our team members remain connected with one another.

ABOUT

Headquartered in Copley, Ohio, Concept develops and implements comprehensive B2B lead generation solutions for companies. With the core goal of providing qualified, sales-ready leads, Concept creates customized inbound and outbound programs that equip our client’s sales teams with warm sales leads focused on their ideal customer profile to close deals and increase revenue for their organization.

To achieve continued growth in sales, Concept offers a robust blend of various methodologies such as inbound/outbound lead generation, lead management, digital marketing, CRM consulting and implementation, and analytics. This holistic approach helps generate, qualify, and nurture opportunities from initial contact to the final contract. For more information about Concept, visit conceptltd.com

ABOUT ENERGAGE

Making the world a better place to work together. ^TM

Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 16 years of culture research and the results from 27 million employees surveyed across more than 70,000 organizations. Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

After receiving HubSpot’s Onboarding Accreditation – a credential that validates the skills and strategic experience required to onboard large enterprise customers - Concept is proud to announce that we have been selected for HubSpot’s Partner Scaled Onboarding program (PSO). This newly established program recognizes Concept’s CRM and Digital Marketing team as one of the select partners worldwide that will see increased involvement in onboarding HubSpot users.

"Our expertise, and partnership with HubSpot, have always been strong, but as of late we have seen both of these begin to truly flourish,” says Joe Stephan, Concept’s VP of CRM and Marketing Services. “This is thanks to HubSpot’s focus on empowering partners, and Concept’s commitment and efforts to strengthen this area of our business.”

According to HubSpot’s website, the onboarding process is customized and designed to help users reach their most important goals faster.

This is accomplished by developing a deep understanding of:

• The highest priority goals with HubSpot
• The size & complexity of an organization
• The HubSpot products purchased
• The current technology stack, and how it integrates with HubSpot

To be selected for this program, Concept’s CRM team first had to complete HubSpot’s Onboarding Accreditation and its associated requirements. Following this, our group underwent a mock-onboarding call judged by a team leading the charge on this program from HubSpot.

According to Concept’s President and Chief Revenue Officer Jeff Harsh, “We are excited and honored to join HubSpot’s PSO program. We look forward to taking the partnership to the next level, working closer with HubSpot and more organizations looking to grow with HubSpot.”

As partners of both HubSpot and Salesforce, Concept takes pride in our continued expertise and the recognition of said expertise. If your team is looking to leverage either, or both, of these platforms - our team proudly holds 95+ combined certifications. Contact us today to get the most out of your sales and marketing technology.

ABOUT CONCEPT

Established in 2002, Concept is an outsourced full-service B2B sales development and marketing agency with more than 100 employees in Copley, OH. Concept assists our clients through the design, implementation, and execution of their B2B sales development and marketing strategies, partnering with clients to help them reach their sales goals. Our sales development, digital marketing, and CRM divisions deliver lead management solutions to our clients. Concept's difference is that we become an extension of your team, specializing in the front-end sales pipeline to help you bring in sales-qualified leads.

Copley, OH - July 15, 2022

Today, Concept announce that it has reached the diamond tier of HubSpot's Solutions Partner Program. HubSpot, a leading CRM platform for scaling companies, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.

HubSpot's Solutions Partner Program is an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services. It's a global community that believes putting customers first is the key to growth, and enables its members to offer a wide breadth of more sophisticated solutions across the entire customer experience.

The partner program is designed to acknowledge those HubSpot solutions partners who have executed CRM, sales, and marketing strategies to the highest standards. HubSpot's solution partners are tiered using a combination of metrics, looking at monthly recurring revenue (MRR) acquired and managed, retention, and software engagement.

Since 2002, Concept has helped their clients reach revenue development goals by specializing in providing the people, process, and technology necessary to execute results-driven business development strategies. Concept's passion is leading their team, partners, and community to opportunities. Concept has grown its business by helping companies incorporate full-funnel B2B business development and marketing strategies to target, attract, engage, and delight customers.

Notable HubSpot partner program milestones and achievements include:

• Concept's team holds 26+ certifications
• December 28, 2018: Concept becomes a HubSpot solution partner
• March 15, 2020: Concept achieves gold tier
• January 15, 2021: Concept achieves platinum tier
• July 15, 2022: Concept achieves diamond tier

"Concept supports HubSpot customers with both big picture strategy and hands-on support to help them achieve their business development and marketing goals. Their rise to diamond solution partner status is confirmation of their strategic and tactical excellence, making them an ongoing relied upon partner to our shared customers."

- Brian Garvey, VP, Solutions Partner Program at HubSpot

ABOUT CONCEPT

Established in 2002, Concept is an outsourced full-service B2B sales development and marketing agency with more than 100 employees in Copley, OH. Concept assists our clients through the design, implementation, and execution of their B2B sales development and marketing strategies, partnering with clients to help them reach their sales goals. Our sales development, digital marketing, and CRM divisions deliver lead management solutions to our clients. Concept's difference is that we become an extension of your team, specializing in the front-end sales pipeline to help you bring in sales-qualified leads.

Copley, Ohio - June 27, 2022

Concept is celebrating 20 years of tackling the front-end, time-intensive part of the sales process to help build robust sales pipelines with predictable strategies for their B2B clients through lead generation, CRM, and automation.

President of Concept, Jeff Harsh, states, "We are honored to be recognized as a Top Workplace, as this award is based on direct feedback from our team members." Concept's success is based on the meaningful and fulfilling work of its employees, and the relationships that have been formed with their customers, peers, and the community.

Concept believes that leading its team, partners, and communities to opportunities will not only help Concept grow, but aid those they're connected to by making a conscious effort to show resilience in their daily hard work. Jeff also says, "Our employees and the talent we exemplify are what make Concept a great place to work. We are proud of the supportive work environment and positive culture we have established, and we will continue to make our employees a top priority."

Within the past 2 years, Concept has been considering the rapidly evolving work-life balance mentality and refocused their core values to reflect both business and personal lives: reliability, resiliency, ownership and teamwork.

Concept receiving the Top Workplace Award that is solely based on employee feedback is monumental given they are often met with struggles while on the hunt for new business opportunities. Jeff adds, "We're proud of the fact that we have built a culture and a team of talented and resilient professionals to not only push through the challenges we face as a business development company, but have the ability to overcome these obstacles. It's because of our team that we're able to produce the results for our clients, all while creating an enjoyable atmosphere." 

Concept is excited to announce that it has become a HubSpot Platinum Solutions Partner. HubSpot is a leading CRM, marketing, sales, and customer experience platform. Being a Platinum Solutions Partner represents our expertise in utilizing this digital tool.

Of the announcement, HubSpot Channel Account Manager Adrienne Crow said, “We are thrilled that Concept has grown their business through sales development, marketing, and technology that utilizes HubSpot as part of their automation tool. Concept provides excellent services within the construction and capital equipment space and I am excited to see how Concept continues to advance services and excel with the use of HubSpot.”

The HubSpot Solutions Partner Program is an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services. It’s a global community that believes putting customers first is the key to growth and enables its members to offer a wide breadth of more sophisticated solutions across the entire customer experience. 

Concept has grown its business by incorporating inbound strategies to attract, engage, and delight customers. Concept is a full-service B2B sales development & marketing agency. We assist our clients through the design, implementation, and execution of their B2B sales development and marketing strategies. Today, Concept services a variety of industries but over the years has specialized in capital equipment and supply chain. Concept partners with clients to help them exceed their goals and develop a sustainable sales model through our sales development, digital marketing, and CRM solutions.

Why Concept Uses HubSpot:

• It offers a wide variety of features that allow companies to invest and utilize one platform, instead of piecing together multiple platforms to achieve the same outcome.
• You get exclusive partner access to resources for training and access to beta features.
• You can utilize their inbound certified teams for a range of requests – from assistance with campaign building or technical issues.

Just one year after introducing Digital Marketing as part of our suite of services, Concept has officially been certified as a Google Partner Agency. This distinction sets our team apart from the rest and is a testament to the company’s commitment to becoming experts in the Marketing services we provide to our clients.

“Achieving the Google Partner Badge is a major milestone for us. It validates the continued evolution of our digital marketing capabilities and growing variety of lead generation solutions we can bring to our clients.” Jeff Harsh, VP of Sales and Marketing, shared.

Google awards the Partner badge to agencies that demonstrate knowledge of Adwords best practices, retain and grow clients over a 12-month period, manage a large ads budget, and show revenue growth.

In order for members of the Google Partners program to become certified Google Partner agencies, they must have at least one team member certified in Google Ads, meet a set 90-day ad spend, and maintain and grow customer base while generating revenue.

This certification allows Concept to stay on top of Digital Marketing trends and better help clients make informed and impactful decisions for their companies. Our team is excited about our continued partnership with Google and look forward to innovating as paid and organic search practices evolve.

Interested in learning more about Concept’s approach to paid search?
Click here to see our Digital Marketing services.

Concept is excited to announce that it has become a HubSpot Gold Tier Solutions Partner. HubSpot is a leading CRM, marketing, sales, and customer experience platform.

Of the announcement, HubSpot Channel Account Manager Peter Pereya said, “We are thrilled that Concept has grown their business through sales development, marketing, and technology that utilizes HubSpot as part of their automation tool. Concept provides excellent services within the construction and capital equipment space, and I am excited to see how Concept continues to advance services and excel with the use of HubSpot.”

The HubSpot Solutions Partner Program is an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services. It’s a global community that believes putting customers first is the key to growth and enables its members to offer a wide breadth of more sophisticated solutions across the entire customer experience.

Concept has grown its business by incorporating inbound strategies to attract, engage, and delight customers. Concept is a full-service B2B sales development & marketing agency. We assist our clients through the design, implementation, and execution of their B2B sales development and marketing strategies. Today, Concept services a variety of industries but over the years has specialized in capital equipment and supply chain.  Concept partners with clients to help them exceed their goals and develop a sustainable sales model through our sales development, digital marketing, and CRM solutions.

Why Concept Uses HubSpot:

It offers a wide variety of features that allow companies to invest and utilize one platform, instead of piecing together multiple platforms to achieve the same outcome.

You get exclusive partner access to resources for training and access to beta features.

You can utilize their inbound certified teams for a range of requests – from assistance with campaign building or technical issues.

About HubSpot

HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 68,800 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.

HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; Portsmouth, NH; and Paris, France.

Learn more at hubspot.com.

As a sales development agency in Medina, OH, Concept was recently named a 2019 Weatherhead 100 recipient. Each year, the Weatherhead 100 awards recognize a group of companies that exemplify leadership, growth, and success in Northeast Ohio.

The Weatherhead 100 awards were established in 1988 as a way to celebrate the companies leading the way in Northeast Ohio. The awards have now expanded into three categories: Weatherhead 100 Upstarts, Weatherhead 100 and Weatherhead 100 Centurions. Concept was selected to be in the Weatherhead 100 category, in which recipients are celebrated for significant growth in net sales over the past 5 years – from at least $100,000 to at least $1 million.

Over the last 17 years, Concept has grown to over 100 employees and recently saw the promotion of Jeff Harsh from VP, Sales and Marketing to President in November 2019. With this rapid growth, Concept prides itself on maintaining a focus on both client and employee development. Our exceptional growth would not be possible without either.  Concept is proud to be a recipient of the 2019 Weatherhead 100 award.

Established in 2002, Concept is an outsourced full-service B2B sales development & marketing agency with more than 100 employees in Medina, OH. Concept assists our clients through the design, implementation, and execution of their B2B sales development and marketing strategies. Today, Concept services a variety of industries but over the years has specialized in capital equipment and supply chain.  Concept partners with clients to help them reach their sales goals. Our sales development, digital marketing, and CRM divisions deliver lead management solutions to our clients. Concept’s difference is that we become an extension of your team specializing in the front-end sales pipeline to help you bring in sales-qualified leads. 

Concept, LTD, a sales development agency, recently named Jeff Harsh president effective immediately. As president, Harsh will oversee goals and strategy set for 2020 centered around sales and marketing, incorporating new technologies, and new service offerings for Concept’s clients.

Harsh, 32, has been with Concept since 2010 where he has served in most roles at Concept. He started as a Sales Development Representative, who is responsible for opening doors for new business opportunities on behalf of our clients ultimately resulting in setting sales-qualified appointments. He was then promoted to Account Manager where he grew Concept’s CRM Integration and Marketing Automation division and became a certified business partner with Salesforce.

Harsh served as V.P. of Operations for two years. In 2018, Harsh moved to the sales side of Concept and became the V.P. Sales & Marketing. In this role, he initiated Concept’s movement into digital marketing and built a marketing division, which now enables Concept to offer a full suite of lead generation services to our clients including Google advertising, search engine optimization, email marketing, sales cadence management, and website development services. Concept, within the first year of offering digital marketing services, has recently become a certified HubSpot and Google Partner.

Harsh is a graduate from Wadsworth High School and attended the University of Akron where he received his Bachelor of Science, Business Administration/Marketing degree. Harsh lives in Copley with his wife, Lexi, and their daughter Halle.

Established in 2002, Concept is an outsourced full-service B2B sales development & marketing agency with more than 100 employees in Medina, OH. Concept assists our clients through the design, implementation, and execution of their B2B sales development and marketing strategies. Today, Concept services a variety of industries but over the years has specialized in capital equipment and supply chain. Concept partners with clients to help them reach their sales goals. Our sales development, digital marketing, and CRM divisions deliver lead management solutions to our clients. Concept’s difference is that we become an extension of your team specializing in the front-end sales pipeline to help you bring in sales-qualified leads.

Concept adds another award to its shelf after winning the 2019 Cascade Capital Business Growth honor. Check out Concept’s award submission below and head to the October 2019 edition of Smart Business Magazine to see the rest of the winners.

The changes that have taken place at Concept in the past five years are almost too vast to articulate. Over the last half-decade, innovation in support of business growth has become almost second nature to Founder and President Dan Harsh.

Concept began in 2002 with a sole focus on lead generation and management via old-fashioned phone calling. They had no headquarters and no alternative approach to servicing their accounts.

Concept has since expanded its footprint to fill a 26,000 square foot facility with over 100 employees dividing their time between calling, digital marketing, and CRM management to present custom, full-service sales solutions to its clients. Since Dan Harsh announced Concept’s 2019 dedicated focus on revenue generation, a new company-wide structure and mentality have set the stage for future growth.

From expanding into CRM Technology in 2013 and, most recently, Digital Marketing in 2018, Concept has truly found a way to provide full-service sales support to its customers. The integration and collaboration between the internal Sales, Marketing, Account Development, and Operations teams has enabled the organization to identify common pain points of new prospects and create unique solutions to best support the individual sales efforts of its growing customer base.

The adoption of new technology from a 17-year sales veteran who built his company on a single business development process has allowed Concept to better listen to its clients, adapt to new markets, and become an emerging leader in the Business Development space.

If one thing is clear to Concept today, it is that it takes a village to elevate the success of an organization. From recruiting to hiring to training and beyond, every closed-won sale starts and ends with our employees.

We’re honored to be selected as one of the Best Workplaces in Ohio by Ohio Business Magazine.

Read our submission to see what makes Concept so great!

Engagement With Employees

Management has open communication and frequent engagement with employees through the Digital Announcement Boards and the Community Chatter group in Salesforce. Here, employees and leaders can give shout-outs, assign tasks, and make announcements to provide an open line of communication throughout the company.

To boost morale, Concept holds employee appreciation events like waffle bars, ice cream socials, giveaways, hot chocolate/coffee bars, and donut Thursdays. These are a great opportunity for management teams to reward hard work and remain visible for all workers. The company also holds an annual karaoke competition for a fun way to relax and make new friends.

Concept’s Benefits Structure

Individuals become eligible for benefits after their first full month of employment at Concept. Benefits include competitive wages, medical insurance, vision and dental coverage, life insurance, short- and long-term disability, and PTO, among others. After one year, workers become eligible for 401(k) plans with company match.

The company also provides a welcoming environment that encourages growth and happiness. Concept’s new facility has several open community spaces with gaming systems and comfortable furniture, as well as an indoor walking path to promote healthy habits. Management frequently holds team building events like employee-led yoga breaks and happy hours.

Concept’s rigorous paid, on-site training process ensures employee success while offering help with professional development. The company’s training department provides ongoing help as new employees adjust.

Employee-Relations Policy

Concept’s open-door policy has kept company operations running smoothly and prevented any major miscommunications between management and staff. Because employees receive recognition and praise for their work, they feel a greater sense of pride in their accomplishments and position within the company. Even though Concept has experienced exponential growth in the last couple of years, the family-oriented workplace values remain the same.

Concept also stresses the idea of employees supporting locals as well as their co-workers. Quarterly volunteering events allow them to better connect with each other and their community. Fundraisers for workers going through difficult times have contributed to employee morale. Two separate events helped raise money through donations and raffles for individuals and their families dealing with medical issues.

Memberships, Achievements & Awards

Smart Business – Smart 50 Award 2018

Smart Business Award 2017

Smart Business – Employee Growth Award 2018

Smart Business – Employee Growth Award 2015

Smart Culture Award – 2019