Lead Generation

B2B Lead Generation

B2B lead generation is the process of attracting and converting business prospects into a known lead - someone who is interested in your company’s product or service. There is nothing worse than your sales team making a call and spinning their wheels trying to reach the right person.

Even though B2B lead generation is a crucial part of the sales process, most outside sales reps do not consistently make the effort or focus on the right activities to effectively develop new business leads. We help our clients spend more time meeting with qualified prospects rather than looking for them or having to qualify them. When your sales reps follow up on our B2B sales-qualified leads (SQLs), they’ll be delighted to experience that each B2B sales lead is interested in receiving their call.

Concept’s specific business development discipline requires a unique set of skills and tools that allows for reliable and consistent lead generation. Our clients often seek help with lead generation services because their in-house sales teams are trained and compensated to focus on closing business – not generating new sales leads or managing those business leads.

more meetings with sales-qualified leads

Need More Appointments Set?

Concept sales development reps focus on BANT methodology for appointment-setting services.

BANT info graphic-02

Utilize Concept to accelerate your business development to fill your sales pipeline with a steady volume of quality leads. Our sales development representatives set appointments or generate B2B sales qualified leads by identifying whether the contact is a realistic prospect for your company based on lead qualification parameters that you set.

If the prospect is qualified, we then schedule the prospect for an appointment at a designated time and place.

Before Concept’s sales development representative (SDR) picks up the phone, we’ve already spent time understanding your business – from your brand, your business model, your value proposition, your offering, and your market. When we contact the customer, we deliver a message that holds their attention and makes them want to listen. Our B2B appointment setting goals ensure your prospective customer is available and committed to speaking to you at the specified time.