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A well-executed Account-Based Marketing strategy can help generate leads and open the door to key target accounts that fit your company’s ideal customer profile. By combining strategy, marketing, sales development, and technology, Concept helps clients design, implement, and execute all aspects of account-based marketing strategies.
When it comes to business-to-business (B2B) marketing, account-based marketing (ABM) is an alternative B2B strategy that focuses on sales and marketing efforts on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account.
Companies seeking to acquire targeted high-value customers often find that an ABM strategy is more effective than taking a broad-reaching approach to their sales and marketing efforts.
Account-based marketing shouldn’t take the place of other marketing efforts, but rather to help supplement your larger strategy.
ABM is traditionally utilized most when trying to reach multiple buyers at the same company. This can be a result of multiple divisions, departments, locations, etc.
When evaluating if an Account-Based Marketing strategy is right for you, consider the following benefits:
Looking to Develop an Account-Based Marketing Strategy For Your Organization?
Since 2002, Concept has been helping clients design, implement, and execute all aspects of Account-Based Marketing (ABM) strategies. Let us help support your ABM needs.