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April 11, 2019
The relationship status of Sales & Marketing has always been…complicated. From communication barriers to playing the blame game, companies often find themselves spending more time counseling the teams through their rocky relationship than focusing on business growth – because, let’s face it, a happy Smarketing team is the key to revenue generation. Ever since the…Read More
March 28, 2019
You’ve heard the story before – Sales-minded people push back on marketing because it has no clear influence on revenue. The impact of fluffy content, social media posts, and Google ads is hard to track, leading to inefficient strategy and wasted dollars. But what if you knew that there is, in fact, an ROI on…Read More