Creating and Using Your Ideal Customer Profile (ICP)
When approaching any kind of account-based sales or marketing effort, understanding your audience...
Concept Blog
Concept’s B2B blog that focuses on sales development, digital marketing, and CRM tips & tricks
The Six Main Programmatic Advertising Channels
There's no denying the power of advertising in today's digitally driven world. Advertisers have...
What is HubSpot? [Marketing Automation, CRM, and More]
For companies looking to organize, streamline, automate, and report on their marketing, sales, and...
Start a Content Recycling Program: Reshare, Repurpose, Rewrite
When marketers sit down to work on their content calendars, we tend to put on blinders and only...
Mastering the Art of Sales Enablement
Do your sales numbers fall short of your expectations? Do you envision a well-oiled sales strategy...
Concept Recognized as a Top Workplaces 2023 Recipient for Second Year in a Row
As a leading B2B Lead Generation company, we’re thrilled to announce that we’ve been awarded the...
Crafting an Effective Outbound Sales Playbook
In the dynamic world of sales, making sure your team is equipped with a well-defined outbound sales...
Salesforce and HubSpot Integration: What You Need to Know
As a sales or marketing professional, you understand the importance of having access to accurate...
Reap the Benefits of Marketing Automation
In today’s digital landscape, marketing automation is one of the most effective ways to optimize...
Harness the Power of Intent-Driven B2B Lead Generation Strategies
In the world of B2B lead generation, intent is everything. Knowing what your prospects want, what...
Concept Earns HubSpot Onboarding Accreditation
Concept has recently been awarded the HubSpot Onboarding Accreditation, a credential that validates...
Programmatic Media: What it is and why you need it
Programmatic media is a powerful marketing tool for businesses looking to maximize the...