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Construction Expertise.


Urbanization, as a result of the increasing population, has boosted the growth of the global heavy construction equipment market, while factors such as carbon emission and the surge in oil-prices, hamper the market.

Construction is an ever-changing industry. As regulations and dealer initiatives change, how do you communicate with your buyers and not break the bank? Timely communication with prospects is essential to your bottom line.

Communicating new initiatives, like improved fleet productivity and maintenance through the use of Telematics, gives you a way to sell additional services and get become more embedded with your current accounts. Your buyers will feel like they’re on top of industry standards and expectations – and you helped them get there. Not only will this strengthen your relationship with your clients, but it also shows the manufacturers how proactive you are in sharing these changing initiatives.

Whether building your internal staff or you’re considering outsourcing, we’ve put together a few considerations to review.

When it comes to evaluating prices of internal vs. outsourcing, we’ve found that there are more things to consider initially than one might expect.  Check out our price considerations document for more insight.

Many dealers we talk to who are looking to increase their sales/marketing efforts, are going through the evaluation of whether to simply add another sales rep or if they need to begin evaluating adding a layer of specialization to their sales/marketing team. The attached one-pager outlines some key items that we believe are key when evaluating which way to go in this decision.

Concept clients within the construction industry see an average of 23.5X in quoted business as a result of leads generated from our partnership.

Concept clients within the construction industry see a 650% revenue return in closed business from their partnership investment.

With over 17 years of experience in lead generation and management, Concept knows about developing sales, boosting revenue, and being a partner to help grow your client base.

Concept partners with you to:

  • Develop a cutting-edge strategy which allows you to communicate with your clients on a moment’s notice,
  • Gain market intelligence about your current and potential clients, and
  • Engage with them through various platforms that include calling, email, website, and paid search campaigns.

Our team provides custom solutions to help our clients’ businesses grow by creating efficient and effective campaigns. We develop and engage with the right target audience to generate positive ROI and increase revenue.

The Concept Difference.

Concept is a unique sales development and marketing agency. We specialize in helping our clients track all leads through any portion of the sales funnel. We develop a custom reporting dashboard for each client, so they have complete visibility into how their leads and campaigns are performing. With our partnerships with Salesforce and HubSpot CRM platforms, our clients are also able track their conversions from various media buying platforms. At Concept, we connect all sales and marketing efforts back to actual closed deals and prove true ROI.