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Your content marketing plan should be based on credible primary and secondary research. Primary research includes interviews with internal and external stakeholders. Secondary research includes relevant reports, studies, or surveys. Your content marketing plan needs to include your research findings in these core areas:
A content marketing plan is dependent on identifying which target audiences you are focusing on. If you don’t know who you are trying to reach, regardless of how strong your content is, it will not be successful. Be sure to ask questions like:
If you’re going to plan your future content, it probably makes sense to evaluate your current content, right? In particular, if you’ve already developed a healthy library of content, you’ll want a trained editorial eye evaluating each piece to determine its value (or lack thereof) as engaging, educational content for your target audience(s), its relationship to new messages and themes, and whether it deserves a spot on the new content roster.
Your competition is vying for your customers’ mindshare on a daily basis. Anyone in the decision-making seat — your prospects included — has limited time to consume information and will select the one with the most applicable content.
Utilize the tried-and-true method of a SWOT analysis when doing your competitive research. This will help you identify your strong areas and your weaker areas. By identifying these, it can help you figure out what content should be added or built upon.
Successful content marketers include an arsenal of tactics in their plans in order to achieve their goals.
Content comes in many forms that you can create. Below are some of the most popular formats used by marketers.
Now it’s time to finally put all of your hard work into place and launch your new content. Prior to launching your new content, be sure to take stock of where your current metrics are and what your goals are after launching.
Concept is a unique sales development and marketing agency. We specialize in helping our clients track all leads through any portion of the sales funnel. We develop a custom reporting dashboard for each client, so they have complete visibility into how their leads and campaigns are performing. With our partnerships with Salesforce and HubSpot CRM platforms, our clients are also able track their conversions from various media buying platforms. At Concept, we connect all sales and marketing efforts back to actual closed deals and prove true ROI.