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Search Engine Optimization (SEO).


Search engine optimization, or SEO, is the key component to successful digital marketing. Although utilizing paid search to get traffic to your website, it’s imperative to also have a good organic plan to get traffic to your site. You don’t want to always pay for people to come to your site. And as time goes on, consumers are learning that the content they’re looking for come after the ads at the top of the page on Google. So, you need to have plan to improve your website’s content. And that’s where Concept comes in.

SEO Optimization.

Search Engine Optimization (SEO) entails optimizing a website for a specific keyword(s) so it ranks high on search results page on Google, Yahoo, Bing and other major search engines. SEO is a proven way to increase traffic to your website and one of the most cost-effective online marketing channels. This is true for B2B marketing, as buyers will conduct more research and evaluate potential businesses from their websites — before scheduling a demo or talking with sales.

SEO Is Split Into Two Main Focus Areas

SEO is not a quick-traffic strategy. It takes strong content, smart SEO practices and time with Google. It’s a long-term investment. Increasing your website rankings for specific keywords related to your product and creating content that users “like” will generate traffic and leads for years to come. Concept can help you improve your SEO through on-page and off-page content management.

And there are 12 keys for on-page SEO:

Find the right keywords:

When you are picking keywords to target for on-site SEO, be sure that the keywords have a large number of monthly search volumes. Also make sure that the competition for each keyword is low or moderate, as it’s difficult to displace larger established sites from the search results page.

Start your title tag with a keyword

Title tag is the most important on-page SEO aspect. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines.

Drop your keyword in the first paragraph

Your keyword should appear near the top of your story – in the first 100-150 words.

Use SEO-friendly URLs

Your title tag is the most important on-page SEO factor. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines.

Post, long, engaging content

The SEO adage “length is strength”. The longer content tends to rank significantly higher on Google’s first page. The posts that are ~1900 words long will rank better than shorter posts.

Optimize your images

Make sure at least one image file name includes your target keyword, and that your target keyword is part of your image Alt Text.

Boost / Improve your site speed

Google has stated on the record that page loading speed is an SEO ranking signal. There are many ways to Increase your site speed. You can use a CDN, compressing images, and moving to faster hosting.

Take advantage of the H1, H2, H3 hierarchy

Use H1 tag for Heading and H2 tags for subheadings And H3, H4 for any additional sub-steps that your guide has.

Use internal and outbound links

Outbound and inbound linking is critical to a healthy SEO article. Internal linking refers to linking to other pages on your site. External links are links to other sites.

Use responsive design

Google started penalizing mobile unfriendly sites in 2015. And with Mobile-first indexing now live, a mobile-optimized site is a now an absolute must.

Consider long-tail keywords

Long-tail keywords are keywords that are very specific to your product and to a buying action. Typically, long-tail keywords are comprised of 3-4 words. focus on long-tail keywords that have relatively good search volume and low to moderate competition.

Boost your content with relevant images and videos

Engaging images, videos and diagrams can reduce bounce rate and increase time on site: two critical user interaction ranking factors.

SEO improvement takes time. It builds on itself from the research phase through the optimize phase. A client may be at several different phases at one moment in time. Concept uses a proven methodology to our SEO improvement strategy:

And we use this strategy to develop a strong content development plan with our digital clients.

Phase 1: Initiate / Research

In the Initiate phase, Concept helps our clients focus on what their client’s consumers may use to find their services. Answering these key questions help focus in on the right plan:

  • Are We Doing the Right Things?
  • Understand Your Business, Strategy & Tactics
  • In-depth Audit
  • Competitive Analysis
  • Opportunities & Risk

Phase 2: Plan / Setup

In the planning phase, it’s important to review all ideas and concepts and strategically analyze the options for optimal performance.

  • Doing More of the Right Thing
  • Reviewed Strategy
  • Activation Plan
  • Suggested Resources
  • Updated Processes
  • Forecast & ROI Estimation

Phase 3: Improve / Catch-up

In the improvement phase, Concept works with our clients to discuss how the keywords and content have been performing and how best to make tweaks and modifications that can include:

  • Fixing Issues with Maximum Impact
  • Better Analytics
  • Technical Update
  • Content Upgrade
  • Link-building & Social Media Management
  • Link Clean Up & Penalty Fixes
  • Conversion Fixes

Phase 4: Deliver

Launching optimized content takes a lot of planning and development and working as a partner with our clients. During the Delivery phase, Concept works hand-in-hand with our clients to execute the updated content and technical fixes discovered in the earlier phases.

Phase 5: Optimize

After launching the updated content and technology fixes, it’s time to watch performance and make real-time adjustments as needed.

And through this detailed process, Concept helps our clients implement the SEO life cycle which helps build their SEO rankings over time. This process is a continuous cycle with constant review and analysis with each of our clients to make sure their SEO is strategic and increasing qualified visits to their websites.

The Concept Difference.

Concept is a unique sales development and marketing agency. We specialize in helping our clients track all leads through any portion of the sales funnel. We develop a custom reporting dashboard for each client, so they have complete visibility into how their leads and campaigns are performing. With our partnerships with Salesforce and HubSpot CRM platforms, our clients are also able track their conversions from various media buying platforms. At Concept, we connect all sales and marketing efforts back to actual closed deals and prove true ROI.