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October 18, 2019 // Concept Marketing
Concept adds another award to its shelf after winning the 2019 Cascade Capital Business Growth honor. Check out Concept’s award submission below and head to the October 2019 edition of Smart Business Magazine to see the rest of the winners.
The changes that have taken place at Concept in the past five years are almost too vast to articulate. Over the last half decade, innovation in support of business growth has become almost second nature to Founder and President Dan Harsh.
Concept began in 2002 with a sole focus on lead generation and management via old-fashioned phone calling. They had no headquarters and no alternative approach to servicing their accounts.
Concept has since expanded its footprint to fill a 26,000 square foot facility with over 100 employees dividing their time between calling, digital marketing, and CRM management to present custom, full-service sales solutions to its clients. Since Dan Harsh announced Concept’s 2019 dedicated focus on revenue generation, a new company-wide structure and mentality has set the stage for future growth.
From expanding into CRM Technology in 2013 and, most recently, Digital Marketing in 2018, Concept has truly found a way to provide full-service sales support to its customers. The integration and collaboration between the internal Sales, Marketing, Account Development, and Operations teams has enabled the organization to identify common pain points of new prospects and create unique solutions to best support the individual sales efforts of its growing customer base.
The adoption of new technology from a 17-year sales veteran who built his company on a single business development process has allowed Concept to better listen to its clients, adapt to new markets, and become an emerging leader in the Business Development space.
If one thing is clear to Concept today, it is that it takes a village to elevate the success of an organization. From recruiting to hiring to training and beyond, every closed-won sale starts and ends with our employees.