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Data Cleansing Services.

LET’S TALK LEADS

Concept is focused on making the best use of your time by cleaning up old prospect lists. Businesses move to new locations, change names, change corporate phone numbers or extensions, or place new decision-makers in charge. Count on Concept to help make sure that all your sales development efforts are focused on real prospects, using current, and valid information.

Prospect list cleanup and database vetting are essential to your overall business success. As we connect with each contact in your database, we update the outdated data with new, accurate information for your contacts including titles, correct spelling, phone numbers, and email addresses. Our sales development representatives capture multiple fields of information and input the data to your current database or CRM.

We know from experience nothing is more important than placing efforts on getting the right business connections. This is one of the most invaluable services we can provide to our clients.

Clean and Consistent Database

Your company database or CRM is a gold-mine of information. But it is as good as nothing if it’s not organized and updated regularly. The first step is to harmonize all your records and integrate data kept in silos- (like customer and prospect data, marketing or sales data) under proper categories. Merge the scattered information, remove duplicate records and fields and cleanse your data to part ways with anomalies, inconsistencies and redundancies. A database with accurate and regularly updated contact information serves as the best source to identify quality prospects.

Why is data cleansing important?

Data cleansing is important because when your data is outdated or incorrect, a gap is formed. This means your sales team wading through countless outdated documents and not focusing on the sales qualified leads that are so important today. Other reasons why data cleansing is of the utmost importance include:

  • Data changes frequently and deteriorates
  • Staffing changes
  • Companies change location or close
  • Rebranding
  • Poor data=poor leads
  • Low conversion rates
  • Harder to close

The Concept Difference.

Concept is a unique sales development and marketing agency. We specialize in helping our clients track all leads through any portion of the sales funnel. We develop a custom reporting dashboard for each client, so they have complete visibility into how their leads and campaigns are performing. With our partnerships with Salesforce and HubSpot CRM platforms, our clients are also able track their conversions from various media buying platforms. At Concept, we connect all sales and marketing efforts back to actual closed deals and prove true ROI.