HubSpot offers a range of courses fit for various areas of business and skillsets. Here's a roundup of the best courses to boost your career and your business.
HubSpot Academy provides free online training and certifications, covering specialized topics in the areas of inbound marketing, sales, and customer service. The courses are designed to teach practical, actionable skills, following the inbound methodology, which focuses on attracting and engaging customers.
Completed certifications can be added to LinkedIn profiles and resumes, showcasing users’ expertise and helping them advance in their careers.
The best HubSpot course for you depends on your career goals and area of focus. Marketers would focus on content, social media, and SEO, while sales reps would focus on inbound sales and Sales Hub software.
Another way to choose is to simply start with the basics to ensure a strong foundation before digging into more specialized topics. If you already have the basics down, identify areas where you need to improve your knowledge and skills and start there.
With the Marketing Hub Software Certification, users gain foundational knowledge about HubSpot’s marketing tools and how to leverage them. It covers how to use the contacts database, create content strategies, create landing pages, and more.
Through case studies and practical exercises, users learn to understand social media, workflows, and email. They also gain skills in leveraging analytics and reports. This helps users improve how they use the Marketing Hub platform and master the platform in about 4 hours.
The HubSpot Sales Hub Software Certification is built for sales professionals looking to maximize their Sales Hub skills. It covers important topics like setting up and customizing sales pipelines, tracking deals, and automating sales tasks.
Additionally, with practical exercises and courses, sales professionals will learn how to use tools like meetings, sequences, and templates, and apply them all to real-world scenarios. In about an hour, users can become proficient in HubSpot’s Sales Hub, helping them improve sales processes and increase sales performance.
For users who use HubSpot’s software to manage their customer service processes, the Service Hub Software Certification can help teams make the most of the tool. Through the certification, users learn how to streamline customer support with help desk, customer portal, and other helpful tools.
This course also teaches how to map the customer journey, set up job tickets, automate processes, and more to help teams ensure no one slips through the cracks. Users don’t just learn about the features; it shows users how to actually apply them to real-life situations and how they can impact daily operations.
HubSpot invented inbound marketing, so it’s only fitting that the Inbound Marketing Certification is one of the most popular HubSpot courses. With this course, teams develop a comprehensive understanding of the fundamentals of inbound marketing in under two hours.
Users learn about powerful inbound strategies, creating buyer personas, setting business goals, and other tools that help attract, engage, and delight customers. Through videos and interactive quizzes, teams will understand and apply the flywheel model, staying current with new methods and tools.
HubSpot’s Content Marketing Certification is designed for content marketers looking to upgrade their skills in SEO, content strategy, and content creation. Users will learn how to create an effective marketing strategy, high-quality content, leverage SEO, and other strategies to move their target audience through the buyer’s journey.
This six-hour course provides valuable insights and expert tips to help users’ content reach the right audience on the right platforms, as well as how to measure the results.
HubSpot’s Inbound Sales Certification teaches sales professionals how inbound sales can transform their approach by attracting and engaging customers with personalized outreach. Users will learn how to identify and prioritize leads, tailor their approach to different buying behaviors, build trust, and use technology to their advantage.
This course covers every aspect of the inbound sales process, from prospecting to closing the deal.
Discover how frictionless sales, the approach of removing obstacles in the buying process to create a seamless customer experience, can transform your business with HubSpot’s Frictionless Sales Course. This course is perfect for sales managers and individuals wanting to learn how to leverage this inbound method, improve sales performance, and boost team development.
The Custom Reports Course digs into HubSpot’s custom reports, including creating and managing custom reports, automating data management, and the various types of reports teams can build.
This course is perfect for marketing, sales, and CRM professionals who want to see the kind of data that empowers decisions. This certification covers more than just technical tips. It also teaches how to think more deeply about data analysis, so teams can build defined, hyper-customized reports for their specific business needs.
Learn how to manage and nurture leads with HubSpot’s Lead Management Course. This course covers the fundamentals of an effective lead management strategy, as well as how to use segmentation, lead qualification, lead scoring, and automated campaigns.
In under four hours, users learn practical techniques for optimizing lead engagement and organization. This course is perfect for users wanting to learn essential strategies for effective lead management, such as business owners, sales and CRM professionals, and marketing managers.
HubSpot Academy is a great, free resource for professionals looking to expand their skills, boost their resumes, or stay up-to-date on current trends. With the various courses that cover a range of topics, users can choose which best suits their needs.
Still need help implementing HubSpot’s many tools in your business? Concept's HubSpot Consulting & Support team is here to help. As a Diamond Tier HubSpot Agency, we know the ins and outs of HubSpot and how to best support your business. Reach out to our team today.