Why Your Personas Are Failing (and How Smarter Lead Scoring Fixes It)
For most marketing and sales teams, personas are old news. Catchy names, stock photo headshots,...
John Tabita
HubSpot Project Manager
What Are the Best HubSpot Academy Courses?
HubSpot offers a range of courses fit for various areas of business and skillsets. Here's a roundup...
Using Sequencing in Your Sales Programs
Sales sequences - also referred to as sales cadences - can be a powerful tool for boosting...
Creating and Using HubSpot Email Templates [5 Example Templates]
Creating and using HubSpot’s email templates - found within the conversations tab - saves your team...
Creating and Using Your Ideal Customer Profile (ICP)
When approaching any kind of account-based sales or marketing effort, understanding your audience...
Mastering the Art of Sales Enablement
Do your sales numbers fall short of your expectations? Do you envision a well-oiled sales strategy...