How To Generate High-Quality B2B Leads in Paid Search
B2B Lead Gen Paid Search campaigns can be some of the most difficult to perfect because unlike...
Bound | Concept Blog
Concept’s B2B blog that focuses on appointment setting and sales development, digital marketing, and CRM tips & tricks
Sales Activity Tracking in Salesforce: A Complete Guide for Sales Teams
Sales teams rely on Salesforce to manage pipelines, forecast revenue, and track performance. But...
Should I Separate My Always-On Marketing and Campaigns?
Many companies struggle with lead generation because they blur the lines between different...
Using Emails Like Real Activities in Salesforce
Salesforce's Einstein Activity Capture has long been a double-edged sword for sales teams. While it...
How to Use Clay to Build a Targeted Prospecting List That Converts
Building a high-quality prospect list used to take weeks of manual research, data gathering, and...
Which Data Enrichment Tool is Best?
Data enrichment has become essential for go-to-market teams looking to maximize their CRM...
Sales Engine vs. RevOps: What’s the Difference and Do You Need Both?
If you’re navigating today’s revenue landscape, you’ve likely encountered two buzzwords that seem...
Why "Appointment Setting" and "Lead Generation" Are Not Synonyms
In B2B sales and marketing, “lead generation” and “appointment setting” are often used...
The "No-Show" Epidemic: How to Ensure Your Appointments Actually Happen
You've done the hard work. Your B2B appointment setting process generated qualified leads. Your...
How to Build a HubSpot Dashboard Your CEO Will Actually Look At
Most HubSpot sales reports gather dust. Despite hours of setup, executives rarely open them. Why?...
HubSpot Smart Content: Personalizing the Website Experience for B2B
HubSpot Content Hub enables website personalization through Smart Content: dynamic page elements...
5 KPIs that Scream Your Sales Process Is Broken
When your sales are down, it’s tempting to blame the market, your pricing, or your team’s effort....