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Concept Blog

Concept’s B2B blog that focuses on sales development, digital marketing, and CRM tips & tricks

3 Steps to Project Success with Concept

Keeping our current customers satisfied and cultivating long-term relationships with our clients is...

Preparing for 2023: B2B Lead Generation Strategies to Consider

Even though we’re beginning to see more and more light at the end of the tunnel with the sense of...

Concept Reaches Diamond as a HubSpot Solutions Partner

Since 2002, Concept has helped their clients revenue development goals by specializing in providing...

Concept Named a Top Workplace in Northeast Ohio

Copley, Ohio - June 27, 2022 Concept has been awarded a Top Workplaces 2022 honor by...

Five Crucial Steps to Lead Nurturing for Your Business

If you're like most businesses, your sales funnel isn't as mature as you'd like it to be. You...

Concept Celebrates #20YearsofLeadGen

This February marks our 20th anniversary.

Twenty years ago, a {concept} emerged from our founder...

2022 Lead Generation Trends to Focus On

The pandemic has shaken up everything we thought we knew about the B2B world. If you were following...

How to Develop a Quarterly Marketing Plan

When it comes to developing a quarterly digital marketing plan, it’s important to understand your...

Building a B2B email marketing campaign, 4 steps.

87% of B2B marketers say email is one of their top free organic distribution channels.*

Which Marketing Automation Platform Should You Use?

Technology is quickly evolving for sales and marketing teams – just like in our daily lives....

3 Key Components of Lead Generation

We’ve all heard the saying, “being at the right place at the right time”. Which rings true for...

Make the Most of Email Nurture Campaigns

“On average, it takes 16 touches to qualify a lead”

- Lauren Zak, Concept’s Director of Account...