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Concept.Blog

Concept’s B2B blog for material handling, construction, supply chain, & other businesses focuses on sales development, digital marketing, and CRM tips & tricks

2022 Lead Generation Trends to Focus On

The pandemic has shaken up everything we thought we knew about the B2B world. If you were...

How to Develop a Quarterly Marketing Plan

When it comes to developing a quarterly digital marketing plan, it’s important to understand...

Building a B2B email marketing campaign, 4 steps.

87% of B2B marketers say email is one of their top free organic distribution channels.

(Content...

Which Marketing Automation Platform Should You Use?

Technology is quickly evolving for sales and marketing teams – just like in our daily lives....

3 Key Components of Lead Generation

We’ve all heard the saying, “being at the right place at the right time”. Which rings true for...

Make the Most of Email Nurture Campaigns

“On average, it takes 16 touches to qualify a lead”

- Lauren Zak, Concept’s Director of Account...

7 Fresh Features from HubSpot & Salesforce

HubSpot and Salesforce are some of the most efficient and user-friendly CRM tools out there....

Inspiring Effective Sales

Sales is dynamic. It’s the bottom line and drives everything. 

We need it, we need more of it,...

Sales Funnels & Lead Nurturing: A Tale of a Sales Lead - Part 2

We left off in Part 1 discussing some pitfalls companies run into with needing more sales leads...

Do You Need More Leads or More Sales? A Tale of a Sales Lead - Part 1

“We need more sales leads.”

“If you can put my sales reps in front of qualified prospects, they...

Taking Your Lead Generation to the Next Level

I am not talking about referrals or leads from existing customers. I am talking about new leads...

CRM Adoption Program

One of the most common questions we get regarding CRM at Concept is: “How do I get my team and...