We Open the Door. You Close the Deal.


Concept’s B2B blog for material handling, construction, supply chain, & other businesses focuses on sales development, digital marketing, and CRM tips & tricks

3 Key Components of Lead Generation

6 minutes read

We’ve all heard the saying, “being at the right place at the right time”. Which rings true for high-quality lead generation. Effective lead generation increases your odds of being at the right place at precisely the right time. Although there are many components to a compelling lead generation program…there are 3 key elements that, when setup skillfully, will have a huge impact on your results. Those three components are:

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Make the Most of Email Nurture Campaigns

6 minutes read

“On average, it takes 16 touches to qualify a lead”

- Lauren Zak, Concept’s Director of Account Development

Knowing this, do you believe your email marketing efforts are efficient at nurturing leads that turn into loyal customers? Email marketing can be a very powerful strategy for cost-effective lead qualifying & generation. You can build trust, acquire new customers, promote offers, and boost sales while gaining crucial insights into the interactions people have with your brand.

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7 Fresh Features from HubSpot & Salesforce

10 minutes read

HubSpot and Salesforce are some of the most efficient and user-friendly CRM tools out there. They are constantly updating their platforms with new features to ensure your business objectives are easily met. With new releases happening all the time keeping yourself informed can be tricky. This brief overview will let you know what’s to come this summer from both HubSpot and Salesforce.  

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Inspiring Effective Sales

25 minutes read

Sales is dynamic. It’s the bottom line and drives everything. 

We need it, we need more of it, and we cannot survive without it. When sales is not working – it impacts your entire company.  

So, when sales are down what is the appropriate thing to do? Should you hire a salesperson or invest in your sales engine? To completely answer this question we need to first break down sales. 

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