Concept Blog

Harness the Power of Intent-Driven B2B Lead Generation Strategies

In the world of B2B lead generation, intent is everything. Knowing what your prospects want, what...

Concept Earns HubSpot Onboarding Accreditation

Concept has recently been awarded the HubSpot Onboarding Accreditation, a credential that validates...

Programmatic Media: What it is and why you need it

Programmatic media is a powerful marketing tool for businesses looking to maximize the...

NEW FEATURE: Using HubSpot's Required Associations

On December 8, 2022, HubSpot announced a new feature that allows admins to require associations...

3 Steps to Project Success with Concept

Keeping our current customers satisfied and cultivating long-term relationships with our clients is...

Preparing for 2023: B2B Lead Generation Strategies to Consider

Even though we’re beginning to see more and more light at the end of the tunnel with the sense of...

Concept Reaches Diamond as a HubSpot Solutions Partner

Since 2002, Concept has helped their clients revenue development goals by specializing in providing...

Concept Named a Top Workplace in Northeast Ohio

Copley, Ohio - June 27, 2022 – Concept has been awarded a Top Workplaces 2022 honor by...

Five Crucial Steps to Lead Nurturing for Your Business

If you're like most businesses, your sales funnel isn't as mature as you'd like it to be. You...

Concept Celebrates #20YearsofLeadGen

This February marks our 20th anniversary.

Twenty years ago, a {concept} emerged from our founder...

2022 Lead Generation Trends to Focus On

The pandemic has shaken up everything we thought we knew about the B2B world. If you were following...

How to Develop a Quarterly Marketing Plan

When it comes to developing a quarterly digital marketing plan, it’s important to understand your...