We Open the Door. You Close the Deal.


Concept’s B2B blog for material handling, construction, supply chain, & other businesses focuses on sales development, digital marketing, and CRM tips & tricks

7 Fresh Features from HubSpot & Salesforce

10 minutes read

HubSpot and Salesforce are some of the most efficient and user-friendly CRM tools out there. They are constantly updating their platforms with new features to ensure your business objectives are easily met. With new releases happening all the time keeping yourself informed can be tricky. This brief overview will let you know what’s to come this summer from both HubSpot and Salesforce.  

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Inspiring Effective Sales

25 minutes read

Sales is dynamic. It’s the bottom line and drives everything. 

We need it, we need more of it, and we cannot survive without it. When sales is not working – it impacts your entire company.  

So, when sales are down what is the appropriate thing to do? Should you hire a salesperson or invest in your sales engine? To completely answer this question we need to first break down sales. 

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Sales Funnels & Lead Nurturing: A Tale of a Sales Lead - Part 2

6 minutes read

We left off in Part 1 discussing some pitfalls companies run into with needing more sales leads or needing more sales. And the philosophy at Concept is that successful businesses need to lead nurturing and have a full sales funnel in order to grow the bottom line.

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Do You Need More Leads or More Sales? A Tale of a Sales Lead - Part 1

5 minutes read

“We need more sales leads.”

“If you can put my sales reps in front of qualified prospects, they will close them.”

“We need to be in front of more companies.”

When we say we want or need more leads, is it more leads we want or more sales? What we really want is more sales. The value of sales leads is converting them to closed-won sales. Therefore, if it is more sales we want, then our next question must be, why do I need more sales?

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