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Bound | Concept Blog

Concept’s B2B blog that focuses on appointment setting and sales development, digital marketing, and CRM tips & tricks

How Content Marketers Can Use AI to Write Content That Actually Works

The rise of artificial intelligence has transformed how marketing teams approach content creation....

Appointment Setting Benchmarks in Industrial Sales: What 2.3% Conversion Really Means

When it comes to industrial sales, numbers matter. Benchmarks help sales leaders understand...

Data-Enriched ICPs for Capital Equipment Manufacturers

Capital equipment sales are complex and include long cycles and high stakes. You’re not just...

Driving TOFU Success: Strategies to Increase Lead Generation

The top-of-the-funnel (TOFU) plays a vital role in fueling your sales engine. Without a steady...

How To Log Activity In Salesforce

Are you struggling to keep track of each team member’s sales activity in Salesforce? Don’t worry!...

Breaking Down Silos: How Sales, Marketing, and Customer Success Can Work Together

In theory, sales, marketing, and customer success should function like a well-oiled machine; each...

Could OpenAI Buy Google Chrome?

The antitrust lawsuit happening with Google has been dragging on for almost two years now. Many...

Leveraging Fusable to Maximize Market Insights for Equipment Dealers

When it comes to staying ahead in the heavy equipment, lift truck, and commercial truck industries,...

Symptoms of an Unhealthy Sales Engine

A sales engine is key for consistent growth and revenue and smooth business operations. But, like a...

The Benefits & How-to of Leveraging an AI Notetaker in Virtual B2B Selling

Ever ended a Zoom call and realized your notes make no sense? That’s where AI notetakers come in....

How To Bid To Profit In Google Ads

While many remain optimistic about the economy, economic uncertainty has absolutely impacted...

How to Get Meetings for Your Sales Team

Securing meetings is the lifeblood of sales. Meetings open the door to new opportunities, build...

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