Announced on September 18 at Inbound 2024, HubSpot’s Breeze Intelligence is a B2B-focused data enrichment tool that is the result of last year’s acquisition of Clearbit.
According to the HubSpot team, “Breeze Intelligence uses large language models (LLMs) and artificial intelligence (AI) to unify data from public sources, trusted third party vendors, and from across the internet to give you the latest context on your contacts and companies right at your fingertips. Identify your target market, gauge intent of your website visitors, and easily enrich contact and company data directly within HubSpot.”
The core functions of this new feature are categorized into Data Enrichment, Buyer Intent, and Form Shortening.
When creating new contact and company records inside of HubSpot, Breeze Intelligence can be used to enrich over 40 attributes such as the company phone number, annual revenue, website address, contact roles, employers, and more. This helps to eliminate the manual process of mining for this information to create more robust profiles of your prospects and accounts.
If you have an older set of data that you would like to refresh, this can be done using the re-enrich feature. This checks the company or contact records you select and enriches them with more recent and available information. This can be done manually or as a recurring, automatic process.
Overall, this enrichment can be customized to fit the needs of the organization and the desired usage of credits.
Similar to, and perhaps a version 2.0 of the Website Visits feature that was hidden in the navigation a few years ago, Buyer Intent is a feature of HubSpot’s Breeze Intelligence that looks at the top 100 website visitors within a given timeframe and pulls a list of companies. This feature does not rely on form or chat conversion data to source the list.
An improvement from its predecessor, HubSpot users can create target markets and specify what kind of website activity should be considered to show true intent. All of this, of course, requires the HubSpot tracking code to be placed on your website. You do not need to use HubSpot’s website platform, Content Hub, to access this feature.
Using the same data enrichment functions mentioned above, HubSpot users can choose to turn on form shortening, on a form-by-form basis, to provide a more streamlined process and increase conversion rates.
Interested in learning about HubSpot’s Breeze AI? See our article.
Similar to other data-sourcing platforms, the enrichment functions of HubSpot’s Breeze Intelligence will run on credits. These credits are offered in a variety of packages, as a monthly subscription of allotted credits. These are then used for every enriched record.
According to HubSpot's product and services catalog, "Breeze Intelligence credits can be purchased as packs sold in increments of 100, 1,000, or 10,000 credits per month. Users can purchase one or more credit pack per month within the same credit tier (e.g., two credit packs at the 100 credit tier provides a total of 200 credits per month). Unused credits don’t roll over into the following month."
Similar to marketing contacts, if you exceed your monthly tier, that package is upgraded to the next tier and you will be set there for the remainder of your contract.
Last, but not least, they are offering a backfill enrichment as a limited-time offer. This is a flat fee of $5,000 that will enrich up to 1 million records. This happens immediately upon purchase.
If your team is interested in exploring HubSpot’s Breeze Intelligence platform, best practices for sourcing data, identifying your ideal customer profile, or retargeting these audiences – our team is here to help. Contact us to get started.