On September 18, in addition to the new Breeze Intelligence, HubSpot announced its Breeze AI platform, a collection of AI-powered tools and features that will help teams get more out of their CRM with generative AI. Originally piloted with ChatSpot, this new addition improves the user experience and moves it directly within the user interface. In this article, we provide an overview of HubSpot’s Breeze AI.
Breeze Copilot
Originally ChatSpot, Breeze copilot is a virtual assistant that works with you wherever you are inside of HubSpot. Much like other AI assistants, it is fueled by your prompts and the data available inside of your CRM. Additionally, it offers insights and assistance specifcally tied to the page you are on inside HubSpot.
Breeze Agents
Under HubSpot’s Breeze AI platform, there are a variety of task-specific tools they have named agents. These AI-powered agents assist in a variety of areas and help execute a variety of jobs to be done.
Social Media Agent
As a part of Marketing Hub, the social media agent generates posts, analyzes performance to tailor future communications, and recommends the best time to post based on previous performance.
Content Agent
Content agent generates landing pages, podcasts, case studies, blog posts, and other content-forward pieces, optimizing for SEO and even pulling from the voice of the brand tool that has recently been introduced. Additionally, it uses external and internal data to analyze performance and optimize all content.
Prospecting Agent
The prospecting agent will find contacts and companies within HubSpot that match your ideal customer profile, craft email messaging, and reach out in sequence-like style, basing follow-up emails off interactions and intent given by the prospects.
Service Agent
Leveraging your website, blog, and knowledge base content – the service agent trains itself to field customer questions and concerns across all channels. When human support is needed, the service agent has routing features to loop in the appropriate team members.
Leveraging HubSpot’s Breeze AI Platform
If your team has HubSpot or is looking to use HubSpot, these tools will help streamline process and empower your team. However, AI is a wonderful execution arm when given the right strategy and input. Need help building processes and infrastructure AI platforms can excel with? Reach out to our team, today.