B2B Lead Generation Experts
Our team becomes an extension your team
Our certified and experienced marketing, sales development, and CRM experts will develop, execute, and continuously optimize your lead generation programs through the use of multi-channel strategies resulting in qualified sales-ready appointments.
How We Can Help B2B Sales
Our clients look to Concept to solve the following problems
Sales is the heartbeat of an organization and sales leads are the fuel for growing companies. We help companies that are looking to generate new business from new customers. Our proven lead generation process is designed to bridge the gap between sales and marketing creating a predictable and scalable sales engine that is firing on all cylinders.
Need to Generate More Sales Leads?
Whether inbound or outbound, we build predictable lead generation programs that result in robust sales pipelines for our clients.
Need to Manage and Nurture Sales Leads?
We leverage people, processes, and technology, to manage and nurture leads until they are qualified and ready for sales involvement.
A New Concept When It Comes to Lead Generation

List Building, Research, and Cleansing
We work with you to understand your target market, ideal customer profile (ICP), and buyer personas. Our team will get to work developing a database of accounts and contacts to match your target specifications using proven strategies to get past the gatekeeper and narrow your sales funnel to solid opportunities. Our goal is to help your team participate in more deals to increase your market share.

Outbound Lead Generation
Cold-calling is not dead. While the phone can seem to weigh 100 pounds, if leveraged correctly, it can be a worthwhile, pattern-breaking channel to expedite the conversion of prospects into qualified leads. Our sales development representatives (SDRs) leverage the phone & personalized 1-to-1 emails that deliver coordinated outreach cadences to your target prospects.

Digital & Email Marketing
Concept's B2B digital marketing agency offers a cutting-edge digital marketing strategy based on facts and data. Our digital and email marketing strategies are tailored to your business so you can build a strong sales pipeline across mutli-channel touchpoints. Keep your sales funnel full with pay-per-click campaigns or paid social media. And nurture your leads mid-funnel to prime those sales conversations.

CRM Technology & Lead Nurturing
Lead generation can be viewed as a linear process. We know that lead fallout occurs throughout the sales process. Leveraging best-in-class CRM and marketing automation tools, like Salesforce and HubSpot, we attack your database with a "No Lead Left Behind" mindset to stay in front of prospects until the timing is right to get your sales team engaged.

Real-Time Reporting & Visibility
Our campaign reporting creates a lead generation tracking framework that enables you to make quick and informed decisions to drive your business forward. Our clients have real-time dashboards and reporting on each and every activity our team is executing on your behalf including calls, emails, conversations, appointments scheduled, and the outcome of the leads in the sales process.
People + Process + Technology = Predictable & Scalable Pipelines
When people, proven processes, and best-in-class technology all come together, results follow.

Data-Driven Stategies
Concept has been developing and executing lead generation strategies since 2002. Our process continues to evolve as the market does. Each decision we make is driven by data so our client's growth becomes as predictable as the activity it takes to get there. Our clients benefit from continuous optimization and industry-leading best practices that result in strategies that work.

Our Team
Effective B2B lead generation strategies require expertise and a wide variety of skill sets. When partnering with Concept, our team of certified and trained marketing, sales development, and CRM experts becomes your team.
Meet Our Team >

Technology & Tools
Technology is essential and we recognize that. We leverage best-in-class tools to increase efficiency, ensure visibility throughout the funnel, and grow pipelines for our clients.
At Concept, our mission is to remove the front-end, time-intensive part of the sales process and build robust sales pipelines with predictable lead generation strategies putting our B2B clients in front of qualified sales-ready leads.
Proof Is in the Proverbial Pudding
We understand that you've probably heard it all before. Why not see for yourself how we've helped our clients improve their bottom line.

Schedule your lead generation assessment
See if predictable and scalable lead generation is for you!