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Construction Equipment Industry Expertise

Empowering construction equipment businesses, from every angle of revenue operations. 

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WHAT WE DO

Simplifying Sales and Marketing Challenges for Construction Equipment

At Concept, we specialize in tailored, results-driven digital marketing, construction industry lead generation, and appointment setting services that help construction equipment companies achieve exceptional growth. With deep expertise in working with both OEMs and Dealer/Distributors, we develop industry-specific strategies to drive revenue growth, streamline operations, and optimize processes for sustained success. 

One key opportunity lies in communicating advancements like Telematics—a technology that enhances fleet productivity and maintenance. By showcasing these capabilities, you can sell additional services and strengthen relationships with your current accounts. With your support guiding them, buyers will feel empowered to stay ahead of industry standards and expectations. This approach fortifies client loyalty and highlights your proactive leadership to manufacturers, proving your value in driving the adoption of new technologies. 

Leverage our construction appointment setting services and targeted marketing expertise to position your company as an industry leader, helping you connect with high-value prospects and grow your business effectively. 

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Comprehensive Support for Construction Equipment Sales Teams

At Concept, we bring unparalleled expertise in supporting OEMs and Dealer/Distributors in the construction industry. From outbound sales development to digital marketing and CRM optimization, we deliver industry-specific strategies to help you achieve sustainable growth and streamline your operations. 

Outbound Prospecting and Appointment Setting

At Concept, we bring unparalleled expertise in supporting OEMs and Dealer/Distributors in the construction industry. From outbound sales development to digital marketing and CRM optimization, we deliver industry-specific strategies to help you achieve sustainable growth and streamline your operations. 

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Expand Reach and Unlock New Opportunities:

Expand your reach and tap into new opportunities with targeted outreach. 

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New Product Launches:

Expand your reach and tap into new opportunities with targeted outreach. 

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Gain Competitive Advantages:

Capitalize on new features, better pricing, or other advantages by proactively connecting with potential customers. 

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Inbound Lead Qualification 

Turn inbound inquiries into actionable opportunities. We help your team qualify leads effectively, ensuring they’re ready for your sales team to close:

  • Website Inquiries: Transform leads from your website or social media channels into sales-ready opportunities. 
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Trade Show Follow-Up 

Don’t let trade show leads go cold. Our team ensures post-event interest translates into real results:

  • Lead Engagement: We follow up with prospects, converting trade show leads into qualified appointments.

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New Territory Takeovers

Entering new markets requires strategy. We help your sales team navigate this process with ease:

  • Market Research: Identify key players, market demand, and potential challenges in untapped regions.
  • Initial Outreach: Engage prospects through targeted cold-calling and email campaigns to set the stage for success.

 

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Seasonal Campaigns 

Adjust your strategy to match industry cycles: 
Special Promotions:

  • Drive additional sales during peak construction seasons with tailored offers.
  • Equipment Upgrades: Use off-season periods to upsell upgrades or add-ons to your customers’ existing fleets. 

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Customer Retention and Upselling 

Build lasting relationships and boost revenue:

  • Contract Renewals: Ensure customer loyalty by managing rental or lease agreement renewals.
  • Product Add-Ons: Identify upselling opportunities for services, features, or new models to enhance customer satisfaction and revenue. 
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Distributor and Partner Relationships 

Expand your reach through strategic partnerships:

  • New Partnerships: Identify and establish relationships with potential distributors or subcontractors to strengthen your network.  


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Digital Marketing That'll Knocks Your Socks Off 

Our experienced digital marketers excel at crafting targeted paid advertising campaigns, email campaigns, and strategic content to ensure your equipment gains the visibility it deserves, resulting in increased website traffic, improved conversion rates, and a measurable ROI that fuels expansion. With subject matter experts laser-focused on each initiative, you can have confidence that you will wow your customers and team. 

A Salesforce and HubSpot Partner (Yeah, Both)

As partners of Salesforce and HubSpot, Concept brings an additional layer of expertise to the equation. Our CRM specialists harness the capabilities of these robust platforms to streamline your marketing efforts and elevate customer interactions. With our deep experience in this industry, we bring customized best practices and nuanced solutions, optimizing processes and catalyzing growth. 

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Our Latest Lead Generation Blogs

Grow Your Construction Equipment Sales

With a proven track record of supporting OEMs and Dealer/Distributors in the construction industry, Concept provides flexible, results-driven solutions tailored to your unique challenges. Whether you need outbound prospecting, digital marketing, or CRM optimization, we’re here to help your team grow. 

Ready to strengthen your sales pipeline and achieve lasting success? Let Concept be your trusted partner in driving revenue and optimizing your operations.