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Bound | Concept Blog: digital marketing

Mastering B2B Email Marketing Content Components

Email marketing remains a powerful tool for building relationships, nurturing leads, and driving...

How to Use A/B Testing to Improve Your Website Experience

User experience (UX) is crucial for any website, and incorporating A/B testing is a key aspect of...

Five UX Mistakes That Kill Conversion Rates

UX design is more than just making your website look good. There are actually UX strategies and...

The Ultimate Guide to UX Design for Conversion Rate Optimization

User experience (UX) is an important component of any conversion rate optimization (CRO) strategy....

What are Programmatic Audio Ads?

With more people listening to podcasts, audiobooks, and other audio content, marketers should be...

Brand Voice in HubSpot's Content Hub

Brand Voice - one of the many new features available in HubSpot's Content Hub - is an AI-powered...

AI-Generated Content Can Hurt Your Google Ranking

Based on early findings following Google’s March 2024 Core Update, AI-generated content can hurt...

Integrating Paid Social Advertising and Programmatic Media

While programmatic and social media advertising operate differently, marketers can leverage both to...

How to Use Programmatic Video Ads

Programmatic video advertising has taken one of the most engaging content forms and revolutionized...

An Overview of Salesforce Marketing Cloud [Updated 12/19/2023]

Salesforce continues to dominate the CRM world with its cloud-based system catering to various...

An Overview of HubSpot’s Marketing Hub [Updated 11/28/2023]

HubSpot's Marketing Hub continues to be a powerhouse, empowering marketers to streamline their...

The Six Main Programmatic Advertising Channels

There's no denying the power of advertising in today's digitally driven world. Advertisers have...