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Bound | Concept Blog: marketing

How to Identify and Address Leaks in the MOFU

When it comes to B2B sales, the middle of the funnel (MOFU) is where good leads can go to die. It’s...

How Sales and Marketing Teams Can Navigate Times of Financial Uncertainty

When the economy starts to shift, companies often look inward, tightening budgets, re-evaluating...

How Content Marketers Can Use AI to Write Content That Actually Works

The rise of artificial intelligence has transformed how marketing teams approach content creation....

Breaking Down Silos: How Sales, Marketing, and Customer Success Can Work Together

In theory, sales, marketing, and customer success should function like a well-oiled machine; each...

Could OpenAI Buy Google Chrome?

The antitrust lawsuit happening with Google has been dragging on for almost two years now. Many...