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Expert Material Handling Lead Generation

Empowering material handling equipment providers across various areas of focus, with comprehensive strategies for revenue enhancement. 

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WHAT WE DO

Excel Business Growth with Concept

The material handling industry spans warehousing, logistics, distribution, and equipment management, including lift truck dealers, racking providers, conveyors, systems integration, storage solutions, dock doors, robotics, automation, AMRs, and parts and service—each with unique lead generation challenges. Sales reps often struggle with prospecting — they either lack the time, the skill, or the desire to engage in this crucial sales activity. For many, the focus is on keeping reps in front of customers and qualified leads, rather than pushing them to prospect for new customers. This creates a gap in lead generation that can slow business growth. Recognizing this, our services are designed to address these pain points. By providing expert outbound prospecting - targeted appointment setting, results-driven marketing, and comprehensive CRM solutions - we help material handling businesses connect with the right prospects. This allows sales teams to focus on what they do best: closing deals and nurturing relationships. Our approach ensures that your team is always engaged with valuable prospects, driving consistent growth and success. 

Resolving Sales and Marketing Challenges 
for Material Handling Equipment Teams

At Concept, we specialize in delivering customized and full-funnel digital marketing, appointment setting services, and customer relationship management (CRM) solutions that fuel substantial growth and success for material handling equipment providers. With strategic guidance and industry-specific expertise, we collaborate with you to navigate the digital landscape and unlock your brand's full potential. 

Key Figures Across 20+ Years of Industry Experience

200+
Dealer and Manufacturer Relationships
10+
A Proud MHEDA Member for the Past 10+ Years
90k+
Qualified Sales-Ready Leads Generated
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Our Support for Material Handling Equipment Teams

  • Strategic and Specialized Appointment Setting and Outbound Calling Services 
  • Best-In-Class Digital Marketing Strategies 
  • Salesforce and HubSpot Consulting to Maximize Your Business Efficiency 

EXPERIENCE YOU CAN TRUST

Some of Our Material Handling Partners

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EQUIPMENT DEALERS & OEMs

We Know Material Handling Equipment Sales 

Since 2002, Concept has partnered with a wide range of companies in material handling.  We've refined our processes over that period of time and have evolved the way we support our customers to meet the demands of today's market.  Building a pipeline is more than just making a few phone calls; it's about engaging your community and building relationships along the way by being a resource they can trust.

Cross-Departmental Support

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Finance

  • Database verification
  • Lease expiration
  • ERP & CRM integration
  • Credit application
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Sales

  • Fleet identification & segmentation
  • Outbound sales development
  • Product/service launch territory acquisition
  • Rep prospecting training
  • CRM training
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Marketing

  • Content creation
  • Email marketing & automation
  • Inbound lead management
  • Pay-per-click (PPC)/SEM
  • Search engine optimization (SEO)
  • Social media management
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Customer Cross-Sell

  • Parts program
  • Service acquisition Rental promotions
  • Operator training campaigns
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Customer Service

  • NPS Customer satisfaction
  • Customer testimonials
  • Inbound call support
  • Prospect satisfaction
  • Website chat support
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Technology

  • CRM design, implementation, integration, consultation, support, & training
  • EDA & UCC tools
  • Territory mapping
  • Demo, rental, & quoting tools

SUPPORTING THE INDUSTRY

Proud Members of MHEDA

Along with numerous other events, Concept sponsored and hosted the MHEDA Regional Networking Summit in 2019.  It was an incredible opportunity to meet and learn from some of the brightest minds in Material Handling.  We continue to support and engage with everyone in the industry and are excited to lead the charge for innovation in sales and marketing.

 

Material Handling Case Studies

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Improved Communications

Discover how Concept and Hodge collaborated to enhance communications across key business areas using CRM technology, including new and used inventory, rental inventory, credit applications, and demo requests. 

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Support Where It’s Needed

For over 8 years, MH Equipment has partnered with Concept for data cleansing and profiling, prospect and customer satisfaction surveys, outbound calling, and Salesforce support and training.  

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Check Out Our Lead Generation Blogs

Your Equipment Sales with Us

Concept is a trusted partner and consultant for numerous material handling dealers, not just an execution arm. We approach every conversation with our clients as an opportunity to bring expertise and passion, and it shows in our results.