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eCommerce Marketing Agency

Based in Akron, OH but serving companies that operate all over the US and abroad, Concept is a full-service marketing agency that works with ecommerce companies to develop strategies that drive sales online and in store. 

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Our eCommerce Toolkit

Proven Strategies that Boost Revenue

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PPC

Our team has decades of experience with Paid Search and PPC, refining and boosting ROAS for eCommerce companies in fashion, food and beverage, and entertainment in the US and internationally. Contact us for an audit for Google Ads (Display, Search, Performance Max, YouTube) and Bing. 

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Paid Social

Concept provides multi-channel performance marketing on social channels to get your products in front of the right audience. 


 

 

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Programmatic Marketing 

Concept helps brands reach new audiences, driving awareness and consideration with CTV, OTT, and programmatic display. We work with our partners to develop insights, tests, brand lift studies, and creative that have the biggest impact for our customers. 

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Product Feed Management 

Healthy shopping campaigns start with healthy feeds. Our team has experience working with a variety of partners to optimize product feeds for Google Merchant Center, Meta, and TikTok shops. 

 

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CRM Optimization 

As HubSpot and Salesforce partners, the product engineers at Concept can craft custom solutions with your CRM that help your marketing channels optimize for Customer Lifetime Value and map customer journeys with ease. 

 

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SEO 

Your products don’t always speak for themselves. Let the Concept team edit Product pages (PDP optimization) and Product Landing Pages (PLP optimization) for people-powered and AI-driven searches. 

 

 

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Creative 

Our brand strategists can create product imagery that aligns with your brand identity. Need a brand refresh, email marketing, or copywriting? We can help with that too. 

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Web Development

We work with a variety of CMS providers to deliver the best ecommerce sites for our clients on the platforms that work best for their businesses. 

If one or more of those apply, working with an eCommerce marketing agency might be the best option for you.  
At Concept, we specialize in crafting tailored marketing strategies for eCommerce businesses. With our experienced team and the best tools, our full-funnel eCommerce strategy and management deliver results.

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How We Took Winter
Park Cycles to a $21 ROAS

 

Check Out the Results

 

eCommerce Frequently Asked Questions

What is eCommerce marketing? How does eCommerce marketing differ from other industries and verticals?

Marketing for eCommerce involves strategies that drive sales instead of other goals like leads or signups; eCommerce marketing often involves similar strategies, but typically places a larger emphasis on products and offers. While lead generation often requires tighter audiences, especially for B2B, eCommerce marketing can sometimes allow for broader targeting. This makes eCommerce more suited to multi-channel strategy. 

What helps PDP’s and PLP’s rank?

Just like any page on a website, Product Display Pages (PDP’s) and Product Landing Pages (PLP’s) need to be optimized for search engines. eCommerce SEO involves making sure that product descriptions and titles align with trending keywords and common searches. Concept’s research-first approach combined with first-in-class copywriting helps ensure that your products rank higher, faster. 

What is product feed management?

A product feed is a database that includes metadata about a brand’s products. This includes basic attributes like title, price, and description, but can also include information like shipping price, sale price, availability, weight, GTIN/UPC, and custom markers or modifiers. Product Feed Management involves setting rules which allow for information crawled from an inventory or website to be used by marketing platforms and be visually appealing for the end-user. Most feeds are optimized for Google Merchant Center, but Bing, Facebook and TikTok can typically also typically make use the same feed files. When customization is required, Concept makes rules that are suited to each channel.  

How does market research for eCommerce brands work?

Market research for eCommerce can take many forms. From using tools and insights native to advertising platforms like Google’s Audience Manager, to creating custom audience segments in and lookalike audiences in ZoomInfo and Meta, to crafting custom surveys to help better understand an existing customer base, Concept’s marketing team is your partner in research.  

How can eCommerce marketing help with in-store sales?

Research shows that 99% of shoppers research products online before stepping foot in a store.  That’s why it’s more important than ever that your online shopping experience is seamless and consistent. 

With Google and Bing, you can track and even optimize for in-store visits and do things like allow people to buy online and pick up in store with a local product feed. 

See What Our Clients Say About Concept's eCommerce Marketing Services

Incredible group of people.

We were referred to Concept during our onboarding with HubSpot. That went so well that we decided to engage their digital marketing services, as well. The return has been much, much better than expected. We have since expanded our scope of work with them even further. Highly recommend the Concept Team.

Ward B.

Owner | Winter Park Cycles

Fantastic team

I've worked closely with the team at Concept for almost a year now, and I can't speak highly enough of their work. They're courteous, professional, responsive--just an awesome group to work with. They don't just do a great job, but they're happy to help push things forward when you're stuck for an answer. The team takes our vision and turns it into a reality. Their focus on the details and their eagerness to brainstorm with me to create the best possible design is incomparable. They are an essential partner in allowing me and my business the leg up that we need to thrive.

Stephen T.

| Transportation Insight

Thorough and patient customer service for first-time CRM users

This was our first implementation of any CRM system and the Concept staff was very patient and thorough walking us through the entire process. They asked a lot of questions to better understand our processes and goals and always made sure we were comfortable before moving on to the next step. We are now setup to run several automated workflows and marketing campaigns with plans to continue working on additional marketing projects. We certainly could not have gotten to this point on our own!

Lori Z.

| MHEDA

A Tech-Savvy Marketing Agency

In addition to our team’s expertise, we also proudly partner and have experience integrating additional solution providers to help our clients reach their business needs.

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Let’s Skyrocket Your eCommerce Success