Resources

Explore valuable resources to skyrocket your sales development.

BOUND - our thought leadership

Blogs from the Experts at Concept

Stay ahead of industry trends, best practices, and the latest news around sales development, Salesforce and HubSpot, and digital marketing. Whether you're seeking practical advice or strategic guidance, our blogs are a go-to resource for marketing excellence.

Get the Latest Insights Into Lead Generation

How Technology Can Streamline BOFU Efforts

| July 30, 2025

Closing a deal doesn’t just depend on what your sales team says; it depends on what your systems can do. At the bottom-of-the-funnel (BOFU),..

Closing More Deals: Best Practices for an Effective BOFU

| July 28, 2025

You’ve qualified your lead, educated them, and guided them down the sales funnel. Now comes to moment of truth, the Bottom of the Funnel (BOFU),..

How to Identify and Address Leaks in the MOFU

| July 24, 2025

When it comes to B2B sales, the middle of the funnel (MOFU) is where good leads can go to die. It’s a murky stage, often filled with process gaps,..

Case Studies

Dive into our collection of case studies and learn how businesses like yours have achieved remarkable results through our tailored strategies and innovative solutions.

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Overcoming Challenges

Read how Concept worked with JCB to overcome dealer network lead generation management and brand awareness challenges with an outreach sales strategy that leveraged outbound calls and emails.

Grow New Prospects

Read about Concept and Panalpina’s partnership to grow new prospects, manage leads, and generate more revenue through outbound calling to identify essential qualifiers within key accounts.

Improved Communications

Learn how Concept and Hodge partnered to improve communications for several key business areas using CRM technology - new/used inventory, rental inventory, credit applications, and demo requests.

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Grow eCommerce Sales

See how Concept and Winter Park Cycle’s partnership to grow eCommerce sales through paid search, display advertising, and Google Merchant Center, led to record sales in 2023.

Check Out Our Latest Videos

From B2B lead generation tips and tricks to improving CRM utilization, our videos cover all things sales, marketing, and CRM.

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Redefined

Concept, a full-service sales development agency, is redefining sales development through our partnerships with our clients through design, implementation, and execution of their B2B sales and marketing strategies.

About Concept

Concept is your lead generation expert with over 20 years of full-funnel, lead management experience. We help your company grow with custom CRM consulting, appointment setting services, and full service marketing solutions.

The Right Partner

Need a proven lead generation partner? Our video highlights five crucial selection criteria, ensuring optimal outcomes. Discover how our team collaborates with businesses for superior lead generation and insights.

Bite-Sized Information

For quick, bite-sized information, check out our infographics. We include tips, tricks, and ways to overcome various sales and marketing challenges.

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Avoid Summer Sales Slump

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Selecting
a CRM Agency

B2B Lead Gen Call Approach