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Media Buying.

LET’S TALK LEADS

At Concept, we build digital marketing strategies for a variety of clients – from material handling dealers to hard money lenders to healthcare. While most digital marketing firms utilize traditional media buying opportunities, Concept looks at your individual business and business goals to help you achieve growth through digital marketing channels that best fit your industry.

Media Buying Helps Grow Your Business.
When buying media, Concept’s goal is to find the right space, time, and context to deliver targeted ads with strong messaging and calls-to-action to your targeted audience. Through these focused campaigns, our clients have seen an increase in conversion rates, sales, and brand awareness. As a time-based service, media buying occurs when the buyer pays for “renting” all possible placements on all possible platforms (Google Adwords, LinkedIn, social media outlets like Facebook and Instagram).

Concept works with various media buying platforms including:

The Concept Difference.
Concept can offer a unique opportunity for transparent campaign performance. Every client gets a personalized reporting dashboard. We want our clients to know how their campaigns are performing, what has been tweaked, and what leads they’ve received.

With our partnerships with Salesforce and Hubspot as CRM platforms, our clients have been able to track their conversions from various media buying platforms.

Google Ads.

PPC = Paid Search = Search Engine Marketing
Paid search advertising is the placement of text ads on search engines such as Google, Bing and Yahoo. This is an extremely effective advertising channel because you can ascertain which keywords trigger your ads, enabling you to capture prospects that are in the later stages of the buying cycle.

Inbound Lead Generation through Paid Search Campaigns. With the use of digital marketing, we can help our clients who may be struggling with getting leads for their business.

LinkedIn Advertising.

Paid search advertising takes many shapes and can be found on search engines such as Google, Bing and Yahoo. But you can also do paid search with social media platforms like LinkedIn, Facebook, Twitter, and Reddit. It is an extremely effective advertising channel because you can ascertain which keywords trigger your ads, enabling you to capture prospects that are in the later stages of the buying cycle. Don’t just count on Google to reach all of your potential customers. Social media, like LinkedIn, can provide another touchpoint critical in getting leads to convert. With more than 610 million members, LinkedIn has quickly grown into the number one website for business.

Facebook / Instagram Advertising.

Most advertisers think of Facebook and Instagram as a fun playground for B2C companies.

Social Media Examiner reported that 52% of B2C marketers consider Facebook marketing effective, compared to just 38% of B2B marketers. Consumer brands are having a blast organizing challenges, competitions, and free takeaways, but B2B brands seem to be left out of the game.

However, this is a misconception. B2B Facebook ad campaigns can be quite successful and create new leads for your company. Facebook and Instagram ads can deliver increased website traffic, leads, and sales to both B2C and B2B brands.

Remarketing Advertising

Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet. In other words, Remarketing is a display advertising technology that allows an advertiser to cookie users and serves ads to prospects that have already been to their site.