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Most advertisers think of Facebook and Instagram as a fun playground for B2C companies.
Social Media Examiner reported that 52% of B2C marketers consider Facebook marketing effective, compared to just 38% of B2B marketers. Consumer brands are having a blast organizing challenges, competitions, and free takeaways, but B2B brands seem to be left out of the game.
B2B hasn’t played much in Facebook and Instagram before because consumers mostly spend their time on Facebook to communicate with their family and friends, and not necessarily do business or network. Therefore, Facebook ads may seem like a poor option for many B2B companies.
However, this is a misconception. B2B Facebook ad campaigns can be quite successful and create new leads for your company. Facebook and Instagram ads can deliver increased website traffic, leads, and sales to both B2C and B2B brands.
After working with hundreds of clients on Facebook ads, we can confidently say that there are high-ROI Facebook ad tactics out there for both B2C and B2B advertisers.
B2B Facebook ads do work. You need to be cognizant of your audience. You need to remember that you’ll be reaching them on a different platform when they may not be expecting it. So, having the right message and creative is imperative. Facebook and Instagram are another great option to help you get those needed leads to continue to grow your business. A survey of 342 B2B marketers found that 58% of managers pointed to Facebook and LinkedIn as the social media platforms with the highest ROI.
At Concept, we focus on how best to grow your business with qualified leads through various channels. And through Facebook’s audience targeting, you can get to your most likely to convert audience quickly.
68% of all Americans users use Facebook and is only second to YouTube according to Pew Research Center. But in Pew Research’s study, it shows that Facebook usage is plateauing, and Instagram is the next social media platform that is being heavily used by billions.
Regardless of who your customers are, they are more than likely using Facebook and / or Instagram. And, they use it frequently if not every day.
A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.
Another major benefit of Facebook advertising is that it is one of the cheapest forms of advertising – traditional advertising or digital advertising. You can spend $5 to reach 1,000 people. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience.
Facebook advertising is fast and drives immediate results. You can start reaching thousands of people today. If you are looking for a quick way to drive traffic to your website and get those ever-important conversions, Facebook advertising is a great solution to add to your digital marketing media buying portfolio.
Concept is a unique sales development and marketing agency. We specialize in helping our clients track all leads through any portion of the sales funnel. We develop a custom reporting dashboard for each client, so they have complete visibility into how their leads and campaigns are performing. With our partnerships with Salesforce and HubSpot CRM platforms, our clients are also able track their conversions from various media buying platforms. At Concept, we connect all sales and marketing efforts back to actual closed deals and prove true ROI.
For our digital marketing media buying services, we work through a methodical approach that leads to successful campaigns and closed opportunities. This helps illustrate to the client that there are many steps to managing a Facebook / Instagram advertising campaign and aren’t just throwing away your money when you choose Concept.