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Paid search advertising is the placement of text ads on search engines such as Google, Bing and Yahoo. This is an extremely effective advertising channel because you can ascertain which keywords trigger your ads, enabling you to capture prospects that are in the later stages of the buying cycle.
With the use of digital marketing, we can help our clients who may be struggling with getting leads for their business.
Concept takes a different approach to Google Adwords with our clients. We believe in being partners from the start. Your goal of growth and new sales is our goal.
We work through a methodical approach that leads to successful campaigns and closed sales. This helps illustrate to the client that there are many steps to managing a paid search campaign and aren’t just throwing away your money when you choose Concept.
Trust us to help your company get those important inbound marketing leads.
If you’re a new business or an existing one just starting to build your online presence, search ads can get you in front of highly targeted customers in a matter of minutes.
With paid search ads, users will see that you have paid to be on the first page of Google. However, this will not reflect poorly on your business reputation.
People who see your paid search ads are those who are searching for your product or service. They are most likely doing so because it is something they want to obtain now or soon. This will help you generate more qualified leads.
Search engines like Google, Yahoo and Bing provide marketers using their advertising platform with free real-time data and analytics. With this information you can learn quite a bit about those who click on your ad.
PPC ads on Google can also help your business improve brand awareness over time. This helps improve brand recognition and may result in a later sale.
Google is the largest search engine platform in the world. In 2017 46.8% of the global population accessed the internet and by 2021 this figure is projected to grow to 53.7% according to SmartInsights.com. Using the market share chart and the data from Internet live stats, we can see the number of daily searches on Google – 3.5 billion, which equates to 1.2 trillion searches per year worldwide.
However, Google dominated mobile device searching holding more than 90% of the market share. This is not surprising considering the accessibility of Chrome on mobile devices and its changes to mobile indexing to provide higher quality search results and UX design. Badui only holds 5.44% market share with Yahoo and Bing holding less than 1% each1.
92 percent of buyers claim they use the internet to search businesses before making a purchase decision, and 81% of customers do the same. That means most of your current customers probably found you through searching on Google. The majority of potential customers will also find you through a Google search, so why not put your ads above your competitors?
Google Ads get your business’ information in front of your current and potential customers and can get you to the top of the search engine results quickly, unlike a search engine optimization tactic. The top three / four ad places located above the organic search results have historically received 41% of the clicks made after a user performs a search.
Google searches, organically and paid, are all about keywords. You need to know what your customers are searching for when they look for a product or service you sell. Different keywords have different prices per click depending on their industry, competitiveness, and popularity on Google’s search engine queries.
For most companies, Google Ads is an optimal way to get your business in front of potential new business.
Yes, Google is the number one search engine. And yes, placing paid search ads on Google will help get your company on Google’s first page quickly. But it’s important that clients use Google Ads when it’s right for their business. Not every business can benefit from Google Ads. That’s when a close partnership with Concept can help you navigate the complex world of paid search advertising.