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Paid search advertising takes many shapes and can be found on search engines such as Google, Bing and Yahoo. But you can also do paid search with social media platforms like LinkedIn, Facebook, Twitter, and Reddit. It is an extremely effective advertising channel because you can ascertain which keywords trigger your ads, enabling you to capture prospects that are in the later stages of the buying cycle. Don’t just count on Google to reach all of your potential customers. Social media, like LinkedIn, can provide another touchpoint critical in getting leads to convert. With more than 610 million members, LinkedIn has quickly grown into the number one website for business.
Concept helps our clients who need leads for their business. We have a number of options when utilizing digital marketing to fill your funnel with new sales leads. Paid search, as an inclusive term, includes Google and other typical search engine advertising but should also include social media advertising. You may find a more targeted audience and reaching them while being focused on work.
Sixty-five percent of B2B companies participating in social media have seen leads generated from LinkedIn. Does throwing posts and ads up on LinkedIn help companies generate the right type of leads?
When you use LinkedIn for B2B marketing, you have the advantage of context. Unlike social platforms like Facebook and Instagram, users utilize LinkedIn to enrich their business lives. Advertising on LinkedIn lets you target users who may be looking for industry-specific needs and look – there you are.
Ads appear in news feeds filled with industry news, expert advice, career training, and tips, and peer insights and recommendations. Your industry regulatory update blog boost feels right at home among discussions about how to act in the workplace and the next big industry conference. Your ad on LinkedIn will likely be better received than your ad on Facebook in this context.
There are a few types of LinkedIn ads that include:
Single Image Ad
Sponsored content that appear in the LinkedIn news feeds
Carousel Image Ad
Sponsored content which appears in the LinkedIn news feeds but has multiple images versus a single image like with the Single Image Ad
Sponsored content where you can utilize short video segments to help engage your target audience
Message Ad / InMail Ad
Sponsored content that is sent to your target audience via the LinkedIn Messaging platform
Sponsored content that showcases products or services in the right-hand side on LinkedIn
Sponsored content featured on the right-hand side or top of LinkedIn desktop feed
Concept is a unique sales development and marketing agency. We specialize in helping our clients track all leads through any portion of the sales funnel. We develop a custom reporting dashboard for each client, so they have complete visibility into how their leads and campaigns are performing. With our partnerships with Salesforce and HubSpot CRM platforms, our clients are also able track their conversions from various media buying platforms. At Concept,