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Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet. In other words, Remarketing is a display advertising technology that allows an advertiser to cookie users and serves ads to prospects that have already been to their site.
Remarketing is a powerful targeting strategy that is unique to display advertising. It allows you to:
At Concept, we focus on how best to grow your business with qualified leads through various channels including retargeting channels.
Retargeting allows you to keep your brand in front of potential customers after they have left your website — and to keep persuading them to reconsider your offer when they need it.
Retargeting digital campaigns target specific visitors with specific ads with the goal of converting them into a client. These campaigns are effective because they enable you to show those visitors ads who’ve already expressed an interest in your product. With the help of search engines and social media channels, you can remind them they wanted to solve a problem and why your product offers the best solution.
Google Ads remarketing is one of the most powerful and cost-effective ways to drive leads and conversions from the Google Display Network. Remarketing is defined as showing ads only to individuals who have interacted with your owned digital properties – websites or microsites. By focusing in on this audience, you can make relevant offers that ensure more business.
Marketers tend to use both terms interchangeably, so it’s quite natural to assume that the two represent the same concept.
Retargeting describes online display ads that are shown to visitors who have come to your website but navigated away without converting. This type of marketing is done with the help of tracking pixels or cookies that follow the user around after they’ve left your website.
Retargeting ads are served through third-party networks such as the Google Display Network and Facebook, which give you the opportunity to reach out your potential customers on a multitude of websites.
Google AdWords has defined their retargeting display ads as “remarketing”, so many other marketers now use these terms interchangeably.
Remarketing lets you show ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.
Concept is a unique sales development and marketing agency. We specialize in helping our clients track all leads through any portion of the sales funnel. We develop a custom reporting dashboard for each client, so they have complete visibility into how their leads and campaigns are performing. With our partnerships with Salesforce and HubSpot CRM platforms, our clients are also able track their conversions from various media buying platforms. At Concept, we connect all sales and marketing efforts back to actual closed deals and prove true ROI.
For our digital marketing services, we work through a methodical approach that leads to successful campaigns and closed opportunities. This helps illustrate to the client that there are many steps to managing a Facebook / Instagram advertising campaign and aren’t just throwing away your money when you choose Concept.