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Concept Blog: marketing automation

Preparing for 2023: B2B Lead Generation Strategies to Consider

Even though we’re beginning to see more and more light at the end of the tunnel with the sense of...

Five Crucial Steps to Lead Nurturing for Your Business

If you're like most businesses, your sales funnel isn't as mature as you'd like it to be. You...

Which Marketing Automation Platform Should You Use?

Technology is quickly evolving for sales and marketing teams – just like in our daily lives....

CRM Adoption Program

One of the most common questions we get regarding CRM at Concept is: “How do I get my team and...

Lead Scoring Model Essentials: Three-Part Primer

Sales teams are focused on turning opportunities into either closed-won or closed-lost deals. But...