An Overview of Salesforce Marketing Cloud [Updated 12/19/2023]
Salesforce continues to dominate the CRM world with its cloud-based system catering to various...
Bound | Concept Blog: marketing automation
Reap the Benefits of Marketing Automation
In today’s digital landscape, marketing automation is one of the most effective ways to optimize...
Harness the Power of Intent-Driven B2B Lead Generation Strategies
In the world of B2B lead generation, intent is everything. Knowing what your prospects want, what...
Preparing for 2023: B2B Lead Generation Strategies to Consider
Even though we’re beginning to see more and more light at the end of the tunnel with the sense of...
Five Crucial Steps to Lead Nurturing for Your Business
If you're like most businesses, your sales funnel isn't as mature as you'd like it to be. You...
Which Marketing Automation Platform Should You Use?
Technology is quickly evolving for sales and marketing teams – just like in our daily lives....
CRM Adoption Program
One of the most common questions we get regarding CRM at Concept is: “How do I get my team and...
Lead Scoring Model Essentials: Three-Part Primer
Sales teams are focused on turning opportunities into either closed-won or closed-lost deals. But...