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Concept.Blog: marketing automation

CRM Adoption Program

3 minutes read

One of the most common questions we get regarding CRM at Concept is: “How do I get my team and organization to buy into our CRM tools?” This is not only a popular question, but it is a fair one. Your organization probably spent a lot of time, effort and money to implement a CRM… only to conclude that it is not worth much without the proper adoption and buy in.

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Lead Scoring Model Essentials: Three-Part Primer

6 minutes read

Sales teams are focused on turning opportunities into either closed-won or closed-lost deals. But every lead that your company has didn’t come in is an opportunity. So how does your business weed through the good leads and the bad leads? Most companies struggle with how best to identify and progress leads through their sales funnel – from information-qualified lead (IQL) to marketing-qualified lead (MQL) to SQL. Through an effective and targeted lead scoring model, you can focus your sales...

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