Tangee Whapham

Marketing professional with 20+ years of diversified experience in marketing, communications, and program management within healthcare. Highly skilled in developing and executing effective marketing strategies that produce results. Solid background in core business functions—public relations, marketing, community relations, and internal communications.

From Search Engines to Answer Engines: Understanding the New Landscape of Digital Discovery

The digital marketing landscape has been experiencing its most significant transformation since the...

Optimizing Content for ChatGPT, Gemini, and Perplexity

Search behavior is shifting from typed keywords to conversational, AI-generated answers. Engines...

The 7 Formatting Tweaks That Actually Move the Needle

The seven formatting tweaks that improve AI search visibility are: answering questions directly in...

Building a B2B Email Marketing Campaign [4 steps]

If you are interested in building your next B2B email marketing campaign or assessing how your team...

21 Sales and Marketing Trends to Focus on in 2021

We all know that 2020 was a year of change that affected every industry in the global marketplace,...

4 Tips on Selecting the Best CRM Partner

Technology is constantly changing and quickly. Who would have thought that computers would become...

Best Sales Development Tools

We are all in a time of uncertainty - trying to think 20 steps ahead on how to stay ahead in...

SEO Components that Can Help Improve Organic Performance

Search engine optimization. SEO. Hocus pocus.

Maximizing Technology for Remote SDRs

Since most of the US is “social distancing,” how does a sales development agency handle their sales...