Understanding B2B Email Metrics
Email campaigns are crucial for B2B marketing success, as we see this medium continues to play a...
Bound | Concept Blog: B2B email marketing
Mastering B2B Email Marketing Content Components
Email marketing remains a powerful tool for building relationships, nurturing leads, and driving...
What Makes a Winning B2B Email Marketing Strategy: Design
A well-designed email is important for a multitude of reasons. For B2B email design strategies,...
Using Sequencing in Your Sales Programs
Sales sequences - also referred to as sales cadences - can be a powerful tool for boosting...
An Overview of Salesforce Marketing Cloud [Updated 12/19/2023]
Salesforce continues to dominate the CRM world with its cloud-based system catering to various...
Creating and Using HubSpot Email Templates [5 Example Templates]
Creating and using HubSpot’s email templates - found within the conversations tab - saves your team...
An Overview of HubSpot’s Marketing Hub [Updated 11/28/2023]
HubSpot's Marketing Hub continues to be a powerhouse, empowering marketers to streamline their...
Five Crucial Steps to Lead Nurturing for Your Business
If you're like most businesses, your sales funnel isn't as mature as you'd like it to be. You...
Building a B2B Email Marketing Campaign [4 steps]
If you are interested in building your next B2B email marketing campaign or assessing how your team...
Make the Most of Email Nurture Campaigns
“On average, it takes 16 touches to qualify a lead”
- Lauren Zak, Concept’s Director of Account...
What’s Marketing to a Non-Believer?
You’ve heard the story before – Sales-minded people push back on marketing because it has no clear...