Concept Blog: marketing tips

Building a B2B email marketing campaign, 4 steps.

87% of B2B marketers say email is one of their top free organic distribution channels.*

Make the Most of Email Nurture Campaigns

“On average, it takes 16 touches to qualify a lead”

- Lauren Zak, Concept’s Director of Account...

What’s Marketing to a Non-Believer?

You’ve heard the story before – Sales-minded people push back on marketing because it has no clear...