Email marketing is a form of direct marketing where businesses send emails – promotional, transactional or re-engagement – to a group of prospects and / or customers. It’s an efficient and cost-effective method for customer acquisition, growing brand awareness, and increasing product sales, as well as, building trust and loyalty with your customer base.
According to research performed by Email Marketing & Marketing Automation Excellence 2017:
- Email is top-rated by marketers compared to other digital marketing channels, with 53.6% of respondents rating it as excellent or good.
- Social media marketing and search engine optimization are rated second and third by marketers, respectively, with excellent or good ratings of 50.9% and 45%.
- More than half (58%) of the companies surveyed said that they are planning to increase their email marketing budget, whereas only 7.5% are planning to decrease their budgets.
