Performance Marketing 

SEM and Paid Shopping campaign on Google and Bing are where we thrive and where our team has the most experience. We focus on building Bottom of The Funnel (BOF) marketing strategies strong enough to support healthy Upper Funnel Awareness and Consideration campaigns across other channels. 

And with our best-in-class team of CRM Engineers and experts, we can deliver top of the line reporting and performance for the KPI’s that matter most like Lifetime Value, Profit, and increased Sales Opportunities. 

Reach your ideal audience where they scroll. Our paid social campaigns are built for precision targeting, creative impact, and ROI. Whether it’s LinkedIn for B2B or TikTok, Pinterest, or Meta for eCommerce, Concept tailors your campaigns to the behaviors and preferences of your buyers. From ad creative to audience segmentation, we optimize every element to drive conversions and brand growth. 

Paid social is more than just boosting posts, it’s a strategic approach to engaging potential customers where they spend the most time. We combine first-party data, platform insights, and funnel strategy to serve relevant content that motivates action. And with ongoing A/B testing, dynamic creative, and in-depth performance analysis, we ensure every dollar spent is moving you toward your business goals. 

Whether your goal is brand awareness, lead generation, or customer acquisition, our team delivers paid social campaigns that are strategic, results-focused, and built to scale with your business. 

Smarter automation, better targeting. Our programmatic campaigns use data-driven strategies to place your ads in front of the right users, in real time, across web, mobile, and video. With Concept, you get access to premium inventory, real-time bidding, and advanced targeting options that go beyond basic demographics. It’s performance media with reach, relevance, and measurable impact. 

We optimize for viewability, engagement, and conversions by analyzing performance across thousands of placements. Our team continuously refines targeting parameters to increase relevance. Whether you’re targeting specific industries, intent-based segments, or ABM lists, we help you break through the noise and reach the right decision-makers. The result: more efficient ad spend, improved return on investment, and campaigns that evolve with your audience.  

Clarity is power. Each one of our campaigns comes with custom reporting dashboards that bring transparency to your performance marketing efforts. We track the metrics that matter, from CTR and CPA to ROAS and LTV, and use real insights to continuously refine and optimize your campaigns. No fluff. Just performance you can see. 

Our analytics aren’t one-size-fits-all. We build dashboards around your goals and decision-making needs, whether that’s lead quality, campaign attribution, or full-funnel visibility. Weekly and monthly performance reviews ensure alignment and momentum. And because we tie media data back to platforms like Salesforce and HubSpot, you’ll always know which clicks are turning into conversations and which aren’t. 

Connect the dots from click to customer. Our CRM integrations ensure that your media campaigns are fully aligned with your sales and marketing. We bridge the gap between platforms like Google Ads, LinkedIn, Salesforce, and HubSpot to give you end-to-end visibility into campaign impact and revenue attribution. 

Proper tracking means better decisions. Our team sets up conversion tracking, pixel integrations, and event-based reporting to help you understand what’s working, down to the campaign, keyword, or creative. 

Performance starts with strong creative. From ad copy and landing pages to video and social assets, our in-house team crafts content designed to convert. We continuously test and iterate to keep your campaigns fresh, engaging, and aligned with what your audience actually responds to. 

Every asset we produce is designed to align with your funnel stage and channel strategy. That means persuasive ad creative for mid-funnel nurturing and punchy CTAs for conversion-focused campaigns. With us, creative isn’t a last-minute add-on. It’s a core part of your performance strategy, crafted to deliver results, not just impressions. 

Whether you're looking for a paid search partner, paid social media partner, or a programmatic ad partner, our team brings the experience to manage your investment wisely, turning ad spend into measurable ROI.