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Lead Generation Solutions for Your Specialized Industry

Drive growth across Capital Equipment, Manufacturing, SaaS, and Supply Chain with tailored, innovative solutions.

Concept is a B2B lead generation powerhouse with deep expertise in Capital Equipment, Manufacturing, SaaS, and Supply Chain. We fill your pipeline with qualified prospects and set high-value appointments directly with key decision-makers.

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What Industries Does Concept Serve?

 

Capital Equipment

Generate qualified leads for high-value machinery sales. We provide full-service marketing and appointment setting with procurement leaders and plant managers.

Construction Equipment

Fill your pipeline with prospects needing heavy machinery. Our CRM consulting ensures a smooth sales handoff, from initial contact to booked appointment. 

Manufacturing 


Identify key decision-makers to optimize production and supply chains. Leverage our full-service marketing to attract, nurture, and convert top-tier leads. 

Material Handling

Target logistics directors and warehouse managers. We set appointments with qualified prospects for automation, inventory management, and fulfillment solutions.

SaaS

Accelerate user acquisition and optimize onboarding. We integrate lead capture directly into your HubSpot and Salesforce CRM for seamless lead nurturing and sales engagement. 

Supply Chain & Logistics

Connect with VPs of Operations needing end-to-end optimization. Our targeted outreach and appointment setting services guarantee face-to-face, virtual meetings with high-intent prospects. 

HubSpot and Salesforce Integration Implementation

Our team can implement, customize, and configure the HubSpot and Salesforce integration, to ensure you get the most out of both platforms.

Training and Onboarding

As an official partner of both platforms, we are well-poised to provide training and onboarding services designed to reinforce your business processes and the management of the integration.

Management & Administration

Whether just wrapping up a new implementation or if you have an existing integration up and running but are struggling with adoption, reporting, or implementing new features, Concept is here to help as an ongoing source of support.

Partner With Our Integrated Team

The HubSpot and Salesforce integration is a powerful tool, but working with a great team can help fit it to your needs and processes for that “just-right” feeling.

How Concept Helps You Win More B2B Deals

We understand that in complex B2B sectors, you don’t need traffic; you need engaged prospects ready to talk business. Our industry-specific knowledge allows us to target and qualify leads that fit your ideal customer profile (ICP).  

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Targeted Lead Generation

We identify and engage decision-makers in your specific sector, like procurement managers in Manufacturing or IT directors in SaaS.

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CRM Integration & Optimization

Our HubSpot and Salesforce experts ensure seamless lead flow, accurate data, and optimized sales processes. 

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Sales-Ready Appointments

We go beyond warm leads, handling the outreach and scheduling appointments directly into your sales team’s calendar.

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Data-Driven Results

We measure success in ROI, conversion rates, and deal velocity, providing a rational case for every stakeholder.

Proven Results for Specialized B2B

We deliver measurable outcomes, turning industry expertise into a healthy sales pipeline. 

In addition to this knowledge and experience, we take pride in embedding ourselves in your team and designing bespoke solutions and processes. We work alongside our clients to create a platform that fits their business. 

 

Meet Some of Our HubSpot Gurus

Joe Stephan

Vice President, Operations

Hayden Grover

Technical Account Manager

John Tabita

HubSpot Project Manager

“Concept is a great addition to our sales team at Standard Forwarding Freight and SAKAEM Logistics”

- Tim H.
Chief Commercial Officer, Standard Forwarding Freight

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Industry Success by the Numbers

Why Choose Concept for Your B2B Growth?

Concept helps B2B companies grow by combining industry expertise with a full suite of marketing, sales, and technology services that improve lead generation and conversion efficiency.

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Appointment Setting

Proactive, human-led outreach through email and phone that delivers guaranteed, pre-qualified meetings with key decision-makers. 

CRM Consulting

Setup, customization, and integration of CRM systems to improve data accuracy, automate lead management, and align marketing and sales teams for better pipeline performance.
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Full-Service Marketing

SEO, content creation, paid advertising, and social media campaigns that increase online visibility, attract qualified leads, and strengthen brand authority in your target market. 

Business Process Analysis

Concept’s Business Process Analysis service identifies gaps and inefficiencies in your sales and marketing operations, providing data-backed recommendations to improve productivity and revenue performance. 
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Check Out What Our Clients Have Said...

 

Incredible group of people.

We were referred to Concept during our onboarding with HubSpot. That went so well that we decided to engage their digital marketing services, as well. The return has been much, much better than expected. We have since expanded our scope of work with them even further. Highly recommend the Concept Team.

Ward B.

Owner | Winter Park Cycles

Fantastic team

I've worked closely with the team at Concept for almost a year now, and I can't speak highly enough of their work. They're courteous, professional, responsive--just an awesome group to work with. They don't just do a great job, but they're happy to help push things forward when you're stuck for an answer. The team takes our vision and turns it into a reality. Their focus on the details and their eagerness to brainstorm with me to create the best possible design is incomparable. They are an essential partner in allowing me and my business the leg up that we need to thrive.

Stephen T.

| Transportation Insight

Thorough and patient customer service for first-time CRM users

This was our first implementation of any CRM system and the Concept staff was very patient and thorough walking us through the entire process. They asked a lot of questions to better understand our processes and goals and always made sure we were comfortable before moving on to the next step. We are now setup to run several automated workflows and marketing campaigns with plans to continue working on additional marketing projects. We certainly could not have gotten to this point on our own!

Lori Z.

| MHEDA

Our Technology Partners

We proudly partner and have experience integrating additional solution providers to help our clients reach their business needs. 

HubSpot Implementation

Our team can implement HubSpot across your entire organization. Our process customizes and configures the platform based on your unique needs to ensure you get the most out of your Hub.

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Our Latest Sales and Marketing Technology Content

Integrations 

Enhance your HubSpot by integrating other key systems and applications across your organization. Whether you’re planning to integrate a new app with your Hub, or an existing stack, we can help.

As a partner of both Salesforce and HubSpot, we are uniquely positioned to help you integrate these two powerhouse systems.
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Training and Onboarding

As an official Partner-Scaled Onboarding (PSO) agency, we can provide training and onboarding services designed to reinforce your business processes and integrate them with the tools available within HubSpot.

HubSpot Hubs Support

 

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Marketing Hub

Sales Hub

Service Hub
Drive revenue and streamline marketing efforts with tools that connect you to your audience effectively, all while optimizing investments with powerful analytics. Enhance productivity and customer connections with comprehensive sales tools, designed to scale with your organization’s growth. Build lasting customer relationships with a suite of service tools that streamline communication and enhance team productivity.

 

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CMS Hub

Operations Hub

Commerce Hub
Empower your marketing and development teams with a CMS that offers flexibility, security, and personalized customer experiences. Maintain clean, curated customer data and automate business processes for a unified view of customer interactions, delivering seamless experiences. Streamline your commerce operations with robust tools for billing, subscriptions, and revenue collection, integrated seamlessly with your CRM.

 

Management & Administration

Whether just wrapping up a new implementation or if you already have HubSpot up and running but are struggling with adoption, reporting, or implementing new features, Concept is here to help as an ongoing source of support.

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Partner With Our HubSpot Professionals

HubSpot is a powerful platform, but working with a great team can help it integrate with your needs and processes for that “just-right” feeling.

Our Technology Partners

In addition to our HubSpot partnership, we also proudly partner and have experience integrating additional solution providers to help our clients reach their business needs. 

Our Latest HubSpot Content 

Stop Chasing Leads. Start Closing Deals. 

Let Concept fill your calendar with high-value, pre-qualified appointments. Discover the power of specialized lead generation expertise.