Search Engine Optimization to Drive B2B Lead Generation
Your marketing team could generate thousands of pieces of content every day but if it is not what your audience is looking for, you won’t see any results from the content. And the content that’s out there that prospective customers are digesting may be content you’re not controlling through negative reviews or negative social posts.
Concept’s digital marketing agency has worked with a variety of clients to perfect their content marketing strategy with data-driven results. Our team is ready to help you connect with your customers by providing quality content your customers want to see.
Search engine optimization is the key component to successful digital marketing. Although utilizing paid search to get traffic to your website, it’s imperative to also have a good organic plan to get traffic to your site. You don’t want to always pay for people to come to your site. And as time goes on, consumers are learning that the content they’re looking for come after the ads at the top of the page on Google. So, you need to have plan to improve your website’s content. And that’s where Concept comes in.
SEO entails optimizing a website for a specific keyword(s) so it ranks high on search results pages on Google, Yahoo, Bing, and other major search engines. SEO is a proven way to increase traffic to your website and one of the most cost-effective online marketing channels. This is true for B2B marketing as buyers will conduct more research and evaluate potential businesses from their websites — before scheduling a demo or talking with sales.
Content marketing is a strategic approach which is focused on creating and distributing industry-related, relevant, and branded content that attracts and retains a defined audience.
This strategic content can drive profitable customer action. And a strong content strategy will aid in keeping your marketing funnel full.
Content marketing is the creation of content that effectively attracts customers and guides them through your customized sales process.
Content marketing should utilize strong, engaging content for each stage of the customer funnel. All social media posts, videos, podcasts, etc. flow from the cornerstone content. Businesses that are serious about content marketing work with inbound marketing and content marketing agencies like Concept.
Content marketing does not eliminate the need for outbound sales like cold calling. However, content marketing, being the key ingredient to successful inbound marketing, enhances the sales experience for the customer. Inbound marketing brings businesses it's most informed customers who are collaborating with sales and customer service.