HubSpot vs Pardot Agency: How to Choose the Right Partner
When evaluating a marketing automation agency, the platform they specialize in can directly impact...
Bound | Concept Blog: salesforce
Why Most Cold Calls Fail in the First 10 Seconds (And How to Fix It)
Most cold calls fail in the first 10 seconds because prospects’ brains treat unexpected calls like...
From Leads to Revenue: How OEMs Can Improve Dealer Conversion Rates
Original Equipment Manufacturers (OEM’s) invest millions in demand generation each year. Leads flow...
Microsoft Is Killing EWS: Here's What Every Salesforce Admin Needs to Do Before October 2026
Starting October 2026, Microsoft is retiring Exchange Web Services (EWS) in Exchange Online, and...
Salesforce Email Sending Options Explained: Outbound, SMTP Relay, OAuth (2026)
Salesforce has three main ways to send email: Salesforce outbound mail servers (Option 1), an SMTP...
Managing a Mature Salesforce Instance: What to Audit Before You Build Anything
Managing a mature Salesforce instance requires a structured audit before you build anything new. By...
Using Emails Like Real Activities in Salesforce
Salesforce's Einstein Activity Capture has long been a double-edged sword for sales teams. While it...
Turn More MOFU Leads into Sales with The Right CRM Strategy
The middle of the funnel (MOFU) is where good leads often go to die. By this point, you’ve already...
Closing More Deals: Best Practices for an Effective BOFU
You’ve qualified your lead, educated them, and guided them down the sales funnel. Now comes to...
How to Identify and Address Leaks in the MOFU
When it comes to B2B sales, the middle of the funnel (MOFU) is where good leads can go to die. It’s...
How To Log Activity In Salesforce
Are you struggling to keep track of each team member’s sales activity in Salesforce? Don’t worry!...
Salesforce Spring 2025 Releases Explained
As a certified Salesforce Partner, it’s our job to know about how the platform is developing so...