Next Gen Lead Gen 2026:
The Future of Sales & Marketing
Make 2026 your business’s best year yet with Concept’s essential eBook.
2026 is all about connection: connecting data, connecting systems, and connecting teams to workflows. With Concept’s essential eBook, Next Gen Lead Gen 2026, you’ll learn exactly how to achieve that. Get a clear, practical view of what’s happening now and what’s coming next.

You Won’t Want to Miss
Key Trends & Predictions |
| Our experts share their 2026 trends and predictions for sales, marketing, and techstacks. |
Practical Strategies for 2026 |
| Learn which strategies to implement for a successful 2026, from AI call assistance to AEO (Answer Engine Optimization). |
A Look Back
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| See which 2025 predictions came true - and what surprised us - plus how those shifts set the stage for this year. |
What’s Inside?

AI Calling vs. AI Call Assistance
Learn how AI is transforming calling in two different ways—at two different speeds: AI call assistance and AI callers or “autonomous SDRs.”
AI Agents and Middleware
AI agents are now commonly seen throughout the GTM landscape. Discover how existing middleware platforms, such as Zapier, are evolving to keep up.


Should You Be on Reddit?
Reddit is quietly emerging as a top digital space for modern buyers, and for B2B, it presents itself as a great opportunity for long-lasting visibility to niche audiences. More businesses are adding Reddit to their marketing strategy; however, it must be done correctly to see the benefits.
Additional topics include: AI Writing for Sales, No-click Results vs. Organic Traffic, and The AI-CRM Race, and more.