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HubSpot and Shopify

 Integrate HubSpot and Shopify 

 

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Passing Orders, Abandoned Carts, Customers, and More 

The CRM Consulting team at Concept can help you integrate your HubSpot and Shopify accounts, setting up and going beyond the native application’s capabilities. Leverage valuable order information to fuel sales and marketing efforts, create orders from your HubSpot, or close the circle with reporting that looks at the whole picture. 

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The Information We Can Pass Between Systems

Although the HubSpot and Shopify integration found within the app marketplace does allow you to pass the most common objects to and from each system, there are limitations to this integration. Limitations our team can help overcome.

Here is the full picture of what is possible with the native app, and what is possible with Concept’s assistance: 

In addition to this knowledge and experience, we take pride in embedding ourselves in your team and designing bespoke solutions and processes. We work alongside our clients to create a platform that fits their business. 

 

Meet Some of Our HubSpot Gurus

Joe Stephan

Vice President, Operations

Hayden Grover

Technical Account Manager

John Tabita

HubSpot Project Manager

HubSpot and Salesforce Integration Implementation

Our team can implement, customize, and configure the HubSpot and Salesforce integration, to ensure you get the most out of both platforms.

Training and Onboarding

As an official partner of both platforms, we are well-poised to provide training and onboarding services designed to reinforce your business processes and the management of the integration.

Management & Administration

Whether just wrapping up a new implementation or if you have an existing integration up and running but are struggling with adoption, reporting, or implementing new features, Concept is here to help as an ongoing source of support.

Partner With Our Integrated Team

The HubSpot and Salesforce integration is a powerful tool, but working with a great team can help fit it to your needs and processes for that “just-right” feeling.

ORDERS
SENDING SHOPIFY ORDERS TO HUBSPOT
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With the existing HubSpot and Shopify integration, you can sync orders and their details from Shopify to HubSpot for visibility, segmentation, reporting, automation, and more. This includes order tags for a higher-level of automation, line items from the order for cross-sell segmentation and product-specific reporting, and address information to understand where your sales end up.

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ORDERS
CREATING shopify orders from hubspot
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Currently, it is not possible to create Shopify orders from HubSpot using the standard integration. However, it is possible to create these orders from HubSpot deals leveraging some light custom work and middleware platform such as Zapier. Streamline your sales outreach and order process, allow for custom marketing events to trigger orders, or create orders from specific sales and marketing criteria defined by your team.

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SENDING SHOPIFY ABANDONED CARTS TO HUBSPOT

 

If you use the HubSpot and Shopify integration, you can sync abandoned carts and their details from Shopify to HubSpot for follow-up automations, segmentation, reporting, and more. This includes line items from the order for marketing and sales outreach (including emails that pull these products and their cart link in) and contact information so your sales team can check in and get the sale across the finish line.

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CUSTOM WORK 
PRODUCTS
SENDING SHOPIFY PRODUCTS TO HUBSPOT
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Natively, using the HubSpot and Shopify integration, you can sync products and their details from Shopify to HubSpot to keep your sales team quoting the appropriate items in your active inventory and to create automated emails that pull abandoned carts and/or products they may be interested based on their activity. 

STANDARD INTEGRATION Group 168
CUSTOM WORK Group 169
PRODUCTS
SENDING HUBSPOT PRODUCTS TO SHOPIFY
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Without custom development done to the HubSpot and Shopify integration, you can sync products and their details from HubSpot to Shopify to allow your sales team to quote custom items that can then be passed to Shopify. This also allows HubSpot to act as a bridge between any inventory system you have that does not integrate with Shopify at this time. 

STANDARD INTEGRATION Group 168
CUSTOM WORK Group 169
CONTACTS
SENDING CONTACTS TO SHOPIFY FROM HUBSPOT
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Without custom development done to the HubSpot and Shopify integration, you can sync products and their details from HubSpot to Shopify to allow your sales team to quote custom items that can then be passed to Shopify. This also allows HubSpot to act as a bridge between any inventory system you have that does not integrate with Shopify at this time. 

STANDARD INTEGRATION Group 168
CUSTOM WORK Group 169
CUSTOMERS

SENDING CUSTOMERS TO HUBSPOT FROM SHOPIFY

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With the existing HubSpot and Shopify integration, you can sync customers and their details from Shopify to HubSpot for sales and marketing outreach, segmentation, reporting, automation, and more. This includes their contact details for campaigns, recent activity and tags for segmentation, and address information for location-specific targeting and sales territories. 

STANDARD INTEGRATION Group 168
CUSTOM WORK Group 169

SYNCING METAOBJECTS AND CUSTOM OBJECTS BETWEEN HUBSPOT AND SHOPIFY

 

With the existing HubSpot and Shopify integration, you cannot sync metaobjects or custom objects between HubSpot and Shopify. However, using HubSpot and Shopify’s API, it is possible to build a sync that shares these details back and forth.
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COMPANIES
SENDING COMPANIES TO HUBSPOT FROM SHOPIFY
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You can sync companies and their details from Shopify to HubSpot using the standard app, for a complete look at the accounts you are pursuing, segmentation based on company-wide purchases, reporting, automation, and more. This includes their tags for segmentation, and address information for location-specific targeting and sales territories. 

STANDARD INTEGRATION Group 168
CUSTOM WORK Group 169
COMPANIES
SENDING COMPANIES TO SHOPIFY FROM HUBSPOT
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Natively, using the HubSpot and Shopify integration, you can sync companies and their details from HubSpot to Shopify to translate sales and marketing outreach into account setup, order processing, and more. This includes their company details for a complete account profile, address information for a faster transition to your ecommerce team, and more. 

STANDARD INTEGRATION Group 169
CUSTOM WORK Group 168
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Connecting Your Techstack 

Integrated systems are faster, more accurate, and provide visibility across teams.

Curious about what systems we can help connect?  

Our Latest CRM Content 

Want Shopify to do more with HubSpot?

HubSpot Implementation

Our team can implement HubSpot across your entire organization. Our process customizes and configures the platform based on your unique needs to ensure you get the most out of your Hub.

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Integrations 

Enhance your HubSpot by integrating other key systems and applications across your organization. Whether you’re planning to integrate a new app with your Hub, or an existing stack, we can help.

As a partner of both Salesforce and HubSpot, we are uniquely positioned to help you integrate these two powerhouse systems.
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Training and Onboarding

As an official Partner-Scaled Onboarding (PSO) agency, we can provide training and onboarding services designed to reinforce your business processes and integrate them with the tools available within HubSpot.

HubSpot Hubs Support

 

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Marketing Hub

Sales Hub

Service Hub
Drive revenue and streamline marketing efforts with tools that connect you to your audience effectively, all while optimizing investments with powerful analytics. Enhance productivity and customer connections with comprehensive sales tools, designed to scale with your organization’s growth. Build lasting customer relationships with a suite of service tools that streamline communication and enhance team productivity.

 

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CMS Hub

Operations Hub

Commerce Hub
Empower your marketing and development teams with a CMS that offers flexibility, security, and personalized customer experiences. Maintain clean, curated customer data and automate business processes for a unified view of customer interactions, delivering seamless experiences. Streamline your commerce operations with robust tools for billing, subscriptions, and revenue collection, integrated seamlessly with your CRM.

 

Management & Administration

Whether just wrapping up a new implementation or if you already have HubSpot up and running but are struggling with adoption, reporting, or implementing new features, Concept is here to help as an ongoing source of support.

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Partner With Our HubSpot Professionals

HubSpot is a powerful platform, but working with a great team can help it integrate with your needs and processes for that “just-right” feeling.

Our Technology Partners

In addition to our HubSpot partnership, we also proudly partner and have experience integrating additional solution providers to help our clients reach their business needs. 

Our Latest HubSpot Content