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Search Engine Marketing

Reach new customers through paid search

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Increase Your Inbound Marketing Leads

Through search engine marketing (SEM), Concept’s goal is to find the right space, time, and context to deliver targeted ads with strong messaging and calls-to-action to your targeted audience. 

Through paid search campaigns, our clients have seen an increase in conversion rates, sales, and brand awareness.

Concept works with various media buying platforms including:

SEM Basics

Considering paid search or pay-per-click as a marketing strategy to bolster your inbound leads? Concept works with various industries to build their top-of-funnel pipeline through advertising on Google, Microsoft, LinkedIn, or Facebook.

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Search Engine Marketing Isn't Cookie Cutter

And the digital marketing agency you utilize shouldn't be offering cookie-cutter tactics.

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PPC = Paid Search = Search Engine Marketing

Paid search advertising is the placement of text ads on search engines such as Google, Bing, and Yahoo. This is an extremely effective advertising channel because you can ascertain which keywords trigger your ads, enabling you to capture prospects that are in the later stages of the buying cycle.

 

Inbound Lead Generation through Paid Search Campaigns.

With the use of digital marketing, we can help our clients who may be struggling with getting leads for their business.

 

The Concept Difference with Paid Search Campaigns.

Concept process

Concept takes a different approach to Google Adwords with our clients. We believe in being partners from the start. Your goal of growth and new sales is our goal.

We work through a methodical approach that leads to successful campaigns and closed sales. This helps illustrate to the client that there are many steps to managing a paid search campaign and aren’t just throwing away your money when you choose Concept.

Other Types of Paid Search Advertising

Social Media Advertising for B2B Lead Generation

Paid search advertising takes many shapes and can be found on search engines such as Google, Bing, and Yahoo. But you can also do paid search with social media platforms like LinkedIn, Facebook, Twitter, and Reddit. It is an extremely effective advertising channel because you can ascertain which keywords trigger your ads, enabling you to capture prospects that are in the later stages of the buying cycle. Don’t just count on Google to reach all of your potential customers. Social media, like LinkedIn, can provide another touchpoint critical in getting leads to convert. With more than 610 million members, LinkedIn has quickly grown into the number one website for business.

Remarketing

Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or inquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet. In other words, Remarketing is a display advertising technology that allows an advertiser to cookie users and serves ads to prospects that have already been to their site.

Ready to Grow Your Top-of-Funnel Leads?

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