We Open the Door. You Close the Deal.

Rachel Danner

Rachel is an experienced Content Specialist with a demonstrated history of working in the Marketing industry and creating content for a variety of mediums. Skilled in web content writing & editing, content strategy, social media management, and search engine optimization. A strong, professional creative graduated from Ohio University.

Five Ways to Implement a Lead Management Program

4 minutes read

So you’ve made the decision to specialize your sales operation with a dedicated prospecting and lead management function; now how do you get buy-in and adoption from your sales team?

 

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Top 5 Lead Management Pitfalls and How to Avoid Them

8 minutes read

Have you ever thought about what happens to the various leads that come into your organization?

Where do they go? Who follows up on them? Is the process defined and consistent? What are the results? Do they tell you your best lead source?

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How to Gain New Customers through Effective Lead Nurture

4 minutes read

Think of a friend you’ve built a solid relationship with….

They most likely know the daily demands of your life, your plans for the future, and the hurdles you’re up against. Then recall a friend who you have kept in touch with over the years, but only hear from when they need a favor. When you need advice or support, which friend do you call?

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Staying Top-of-Mind with Prospects to Develop Long-Term Partnerships

4 minutes read

With states preparing to reopen businesses in May, now is the time to focus on generating revenue that was lost from weeks of social distancing. Being top-of-mind is key for lead generation and nurturing.

Are you struggling to convert more of your leads into long-term customers?

Are you first making sure you stay in front of these prospects as they move through the buyer’s journey? Staying top-of-mind is essential for developing relationships that result in long-term partnerships. And the...

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6 Ways to Better Prospect for Niche Markets

6 minutes read

Do you find yourself struggling to bring in enough qualified leads in your niche market?

If you’re operating in this space, you’re obviously aware of the challenges surrounding lead generation. While having little competition sounds great in theory, it makes finding a good amount of quality leads difficult. Even more daunting, prospecting for niche markets requires an expensive time commitment from your sales team as well as careful planning and strategy in order to succeed.

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6 Best Practices for Improving Your Lead Engine

10 minutes read

Do you struggle generating enough leads to support your business?

Are your lead generation efforts falling short when it comes to bringing in enough qualified prospects? Or are your lead streams only coming from one place?

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Capitalizing on the Consumer Experience

3 minutes read

Do you consider yourself a lead-generation powerhouse?

Like many companies, you probably have the right strategies and processes in place to churn out enough leads to support your business. But answer this… how many make it to the point of sale? And, those that do, how many become repeat customers?

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Four Reasons to Outsource Lead Management

3 minutes read

Are you thinking of outsourcing your lead management efforts?

You’re not the only one. Managing your current customers and prospecting for new customers are important tasks. Not only this, but they require dedicated time, tons of attention, and a lot of resources. Now think… are you getting the most out of your current lead generation efforts?

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Pipeline Progression: It’s a Marathon, Not a Sprint

5 minutes read

The Lead Marathon

Turning leads into closed-won deals is a marathon, not a sprint. Even if a company has a lot of contacts at the starting line, as these potential qualifiers face more and more obstacles along the course, they end up dropping off – never to be seen or heard from again. Why? They haven’t been properly coached to make it across the finish line.

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Tips to Turn Feuding Forces into a Revenue Power Couple

5 minutes read

The relationship status of Sales & Marketing has always been…complicated.

From communication barriers to playing the blame game, companies often find themselves spending more time counseling the teams through their rocky relationship than focusing on business growth – because, let’s face it, a happy Smarketing team is the key to revenue generation.

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What’s Marketing to a Non-Believer?

5 minutes read

You’ve heard the story before – Sales-minded people push back on marketing because it has no clear influence on revenue. The impact of fluffy content, social media posts, and Google ads is hard to track, leading to inefficient strategy and wasted dollars. But what if you knew that there is, in fact, an ROI on marketing efforts?

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