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Four Reasons to Outsource Lead Management


Are you thinking of outsourcing your lead management efforts?

You’re not the only one. Managing your current customers and prospecting for new customers are important tasks. Not only this, but they require dedicated time, tons of attention, and a lot of resources. Now think… are you getting the most out of your current lead generation efforts?

When making the decision whether to outsource business development teams or not, think about if this task is best done internally or not. If you’re like a lot of companies, having a dedicated external resource for these efforts makes the most sense.

Here are four reasons companies decide to look outward for business development help:

1. You Don’t Have the Time to Train & Manage These Teams

Building an effective business development team is not always easy and requires dedicated work and supervision. For these groups to be effective, they need to first go through a dedicated training period. After they’re trained and ready to work, there needs to be a person in place to manage all activity and reporting.

Hiring an outside team to do this work for you will save you time and keep your teams focused on day-to-day business operations. With them, you won’t have to worry about training and all of the work and time associated with onboarding new team members and clients.

2. You Want to Avoid High Employee Turnover Rates

Finding the right person to execute and achieve your business development goals is difficult. The people you hire in these positions require specific skills and a unique personality. As a result, employee retention rates are low, meaning that productivity and ROI can drop significantly.

By outsourcing, you’re saving time and money by letting someone else take care of the interviewing and hiring. This saves time for your management and HR teams to focus on the day-to-day operations that matter most to your business.

3. You’re Lacking a Dedicated Approach & Experience

If you don’t have much experience in business development and lead management, developing a system might be a bit difficult. Your time might be filled with trial-and-error processes, leaving little room in the day to manage the rest of your business.

Choosing an outside company to manage business development provides you with the experience and approach necessary to succeed. With outsourcing, you’re able to save the time you spent trying to figure the process out in favor of a company who knows what works best.

4. You Aren’t Utilizing CRM Platforms

For your lead management program to succeed, you need to have an effective program for cleansing and storing your data. Customer Relationship Management (CRM) platforms offer visibility into leads throughout the entire sales pipeline.

An external team will manage your data points and interpret findings to offer visibility into your entire sales cycle through software like HubSpot and Salesforce.

Outsourcing lead management gives you extra time, money, and peace of mind that your business development efforts are being executed by the best team possible. 

Download our Outsourcing Considerations Guide today.