Evaluating the Lifetime Value of a Customer for ROI
As an experienced lead generation and business development agency, we understand that acquiring new...
Concept Blog: b2b lead generation
Defining and Using MQLs and SQLs During Inbound & Outbound Lead Generation
The journey from capturing initial interest to sealing a deal involves several stages in lead...
Which Programmatic Ad Platforms Are Best?
When it comes to programmatic media, we can typically break these tools into two categories: demand...
Concept Recognized as a Top Workplaces 2023 Recipient for Second Year in a Row
As a leading B2B Lead Generation company, we’re thrilled to announce that we’ve been awarded the...
Harness the Power of Intent-Driven B2B Lead Generation Strategies
In the world of B2B lead generation, intent is everything. Knowing what your prospects want, what...
Preparing for 2023: B2B Lead Generation Strategies to Consider
Even though we’re beginning to see more and more light at the end of the tunnel with the sense of...
Concept Reaches Diamond as a HubSpot Solutions Partner
Since 2002, Concept has helped their clients revenue development goals by specializing in providing...
Concept Named a Top Workplace in Northeast Ohio
Copley, Ohio - June 27, 2022 – Concept has been awarded a Top Workplaces 2022 honor by...
Five Crucial Steps to Lead Nurturing for Your Business
If you're like most businesses, your sales funnel isn't as mature as you'd like it to be. You...
Concept Celebrates #20YearsofLeadGen
This February marks our 20th anniversary.
Twenty years ago, a {concept} emerged from our founder...
2022 Lead Generation Trends to Focus On
The pandemic has shaken up everything we thought we knew about the B2B world. If you were following...
3 Key Components of Lead Generation
We’ve all heard the saying, “being at the right place at the right time”. Which rings true for...