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Bound | Concept Blog: b2b lead generation (2)

Five Crucial Steps to Lead Nurturing for Your Business

If you're like most businesses, your sales funnel isn't as mature as you'd like it to be. You...

Concept Celebrates #20YearsofLeadGen

This February marks our 20th anniversary.

Twenty years ago, a {concept} emerged from our founder...

2022 Lead Generation Trends to Focus On

The pandemic has shaken up everything we thought we knew about the B2B world. If you were following...

3 Key Components of Lead Generation

We’ve all heard the saying, “being at the right place at the right time”. Which rings true for...

Make the Most of Email Nurture Campaigns

“On average, it takes 16 touches to qualify a lead”

- Lauren Zak, Concept’s Director of Account...

Sales Funnels & Lead Nurturing: A Tale of a Sales Lead - Part 2

We left off in Part 1 discussing some pitfalls companies run into with needing more sales leads or...

Taking Your Lead Generation to the Next Level

I am not talking about referrals or leads from existing customers. I am talking about new leads...

Lead Scoring Model Essentials: Three-Part Primer

Sales teams are focused on turning opportunities into either closed-won or closed-lost deals. But...

21 Sales and Marketing Trends to Focus on in 2021

We all know that 2020 was a year of change that affected every industry in the global marketplace,...

Five Ways to Implement a Lead Management Program

So you’ve made the decision to specialize your sales operation with a dedicated prospecting and...

How to Get Past the Gatekeeper Series – 5 Ways Tone Is Your Tool

Tone sets a mood and a mood sets an atmosphere. Tone does not simply reflect having a bad attitude....