Staying ahead in sales often comes down to having the right tools at your disposal. With technology evolving at an astounding rate and the rise of AI, sales professionals are entering 2025 armed with more tools than ever before. Tools like automating tedious tasks and platforms like HubSpot Sales Hub allow teams to streamline processes and boost revenue. Let’s take a look at the top sales tools that will set you up for success in 2025.
Sales Automation Tools
In today’s world, where technology rules, there are many great sales automation tools available. While having access to all these tools can be helpful, it can also be overwhelming. That’s why we wrote, “Sales Automation Tools: Which Ones Are Worth the Investment?” where we break down our team’s favorite tools. For now, here are a couple to consider.
HubSpot Sales Hub
HubSpot Sales Hub is a powerful platform designed to help teams manage their day-to-day processes. Platform tools include:
- AI-Powered Features: Automate time-consuming tasks, such as drafting foll-ups to leads, and allow your sales reps to focus on building their sales pipelines.
- Comprehensive Sales Tools: Enhance productivity and boost revenue growth with sales tools, such as deal management, scheduling links, and more.
- User-Friendly Interface: This platform is known for its ease of use. Compared to other platforms, Sales Hub allows teams to quickly get going and achieve ROI faster.
- Advanced Reporting: With this platform’s advanced reporting tools, businesses gain insight into team performance, customer feedback, and more.
- Flexible Pricing: From free tools to premium add-ons, HubSpot offers a range of pricing plans, scaling with users as they grow.
Salesforce Sales Cloud
Salesforce Sales Cloud, as the name suggests, is a cloud-based CRM platform that centralizes customer information and automates tasks, helping businesses grow their client base. This platform includes:
- Advanced Customization: Users can tailor their CRM to their specific needs, like custom objects, screens, and more.
- Comprehensive CRM Platform: This unified platform integrates sales, marketing, and more to provide users with a comprehensive view of the customer.
- AI & Analytics: Thanks to Sales Cloud Einstein, an AI-powered tool, users can make data-driven decisions and optimize their strategies.
Techstacks in 2025
Every year, technology changes more and more, especially now more than ever with AI. Here are some big changes Salesforce and HubSpot introduced that can amplify your business efforts in 2025.
Salesforce’s Big Changes
Agentforce
With AI’s popularity on the rise, it’s no surprise that Salesforce hopped on the bandwagon, unveiling their suite of AI solutions, Agentforce. With a tool called Agent Builder, users can take two routes:
- Select a pre-made agent for customer service support, prospecting, and sales training.
- Customers can be their own agents by determining its role and training it to act within pre-defined parameters and tasks.
This solution leverages Salesforce’s existing tools like flows and templates, helping groups with specific needs.
HubSpot’s Big Changes
Breeze Intelligence
In September, at Inbound 2024, HubSpot announced a new B2B-focused data enrichment tool, Breeze Intelligence. This tool can be used to enrich over 40 attributes such as annual revenue and contact roles, helping eliminate the manual process of mining for information. Another feather Breeze Intelligence offers is Buyer Intent, which looks at the top 100 websites within a given timeframe and pulls a list of companies. Users can create target markets and specify what website activity they consider intent. Lastly, Breeze Intelligence allows users to choose to turn on form shortening on a form-by-form basis, providing a more streamlined process and increasing conversion rates.
Breeze AI
Breeze AI platform, a collection of AI-powered tools and features, was released by HubSpot to help teams get more out of their CRM. In this platform, there are AI-powered agents that assist in a variety of areas and help execute a variety of jobs:
- Social Media Agent
- Content Agent
- Prospecting Agent
- Service Agent
LinkedIn Sales Navigator
LinkedIn has launched new updates to their Sales Navigator tool, which is a premium feature designed to help teams connect with and engage with potential leads. This new update allows users to create leads in their CRM directly from LinkedIn, which was previously only possible from workarounds.
Users can also now upload CSV files of their accounts and build a centralized view of their book of business in Sales Navigator. This allows users to manage and prioritize accounts, leverage the ‘Account List’ filter in search, and much more.
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If your sales pipeline needs predictable revenue growth, Concept is here to help. Whether you're exploring the latest tools or optimizing your existing tech stack, our team can guide you toward solutions that drive results. From appointment setting to CRM integrations, we specialize in creating seamless processes that empower your sales team to succeed. Reach out today to learn how we can help you build a stronger, more effective pipeline.