How To Generate High-Quality B2B Leads in Paid Search
B2B Lead Gen Paid Search campaigns can be some of the most difficult to perfect because unlike...
Bound | Concept Blog: b2b lead generation
Sales Prospecting with a Campaign Mindset
Crafting successful sales strategies has never been easy, but it becomes even more challenging as...
Sourcing Contact and Company Data for Prospecting
Understanding your target persona is the first step when sourcing contact and company data for...
Evaluating the Lifetime Value of a Customer for ROI
As an experienced lead generation and business development agency, we understand that acquiring new...
Defining and Using MQLs and SQLs During Inbound & Outbound Lead Generation
The journey from capturing initial interest to sealing a deal involves several stages in lead...
Which Programmatic Ad Platforms Are Best?
When it comes to programmatic media, we can typically break these tools into two categories: demand...
Creating and Using Your Ideal Customer Profile (ICP)
When approaching any kind of account-based sales or marketing effort, understanding your audience...
The Six Main Programmatic Advertising Channels
There's no denying the power of advertising in today's digitally driven world. Advertisers have...
Concept Recognized as a Top Workplaces 2023 Recipient for Second Year in a Row
As a leading B2B Lead Generation company, we’re thrilled to announce that we’ve been awarded the...
Harness the Power of Intent-Driven B2B Lead Generation Strategies
In the world of B2B lead generation, intent is everything. Knowing what your prospects want, what...
Preparing for 2023: B2B Lead Generation Strategies to Consider
Even though we’re beginning to see more and more light at the end of the tunnel with the sense of...
Concept Reaches Diamond as a HubSpot Solutions Partner
Since 2002, Concept has helped their clients revenue development goals by specializing in providing...