When it comes to programmatic media, we can typically break these tools into two categories: demand side platforms (DPS) and supply side platforms (SSP). DSPs empower advertisers by providing automated, centralized media buying from various sources, while SSPs enable publishers to efficiently sell their advertising impressions, often through a bidding system. In this article we will break down some of the best programmatic ad platforms in both categories.
StackAdapt stands out as a robust demand side platform that empowers advertisers with advanced targeting capabilities. Offering a user-friendly interface, it facilitates precise audience segmentation and efficient campaign management. The platform's emphasis on data-driven decision making and real-time optimization makes it a preferred choice for advertisers seeking measurable results.
Their integrations with HubSpot and Salesforce make this a particularly desirable solution for teams looking to leverage their existing audiences. See the StackAdapt <> HubSpot Integration Guide or the app in the Salesforce App Exchange.
Lastly, they have several private marketplace deals with Disney, Spotify, and other premium providers that users can access. If that isn’t enough, then take our testimonial as truth. We use and love StackAdapt as a platform.
Recognized as a leader in programmatic advertising, The Trade Desk provides a comprehensive suite of tools for advertisers. With its intuitive platform, advertisers gain access to a vast array of ad formats and extensive targeting options. The Trade Desk's commitment to transparency and detailed reporting ensures that advertisers have a clear understanding of campaign performance. Note the Trade Desk does integrate with Salesforce but not HubSpot.
AdRoll focuses on delivering personalized retargeting solutions, making it a standout player in the programmatic advertising arena. With a strong emphasis on cross-channel marketing, AdRoll enables advertisers to create cohesive campaigns that resonate with their target audience across various touchpoints. The platform's dynamic ad creation and optimization capabilities contribute to improved campaign performance.
MediaMath is a demand side platform that leverages artificial intelligence to enhance targeting precision and optimize ad delivery. Their commitment to delivering personalized and engaging ad experiences sets it apart, making it an attractive choice for advertisers looking to maximize the impact of their campaigns. However, many advertisers may be wary of the platform’s continued availability, following their Bankruptcy earlier this year.
MediaMath can be connected to Salesforce via API, but their overall integration capabilities leave a bit to be desired.
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In the realm of SSPs, Magnite emerges as a powerful player, offering a comprehensive suite of solutions for publishers. They go as far as to claim they are, “the world’s largest independent sell-side advertising company.” Magnite provides publishers with advanced forecasting tools and real-time analytics, enabling them to make data-driven decisions. With a global reach and a focus on delivering a seamless user experience, Magnite's SSP is a noteworthy choice for publishers seeking to maximize the value of their digital assets in the programmatic advertising landscape.
Pubmatic is a leading SSP that empowers publishers with tools to maximize the value of their ad inventory. The platform's unified ad revenue engine streamlines the monetization process, allowing publishers to connect with a diverse range of advertisers. With features like real-time analytics and yield optimization, Pubmatic is a go-to choice for publishers seeking to enhance their revenue streams.
Google's Display & Video 360 (dv360) is a comprehensive SSP that integrates seamlessly with the broader Google Marketing Platform. This platform offers publishers a holistic approach to managing and optimizing their ad inventory across various channels and formats. With access to Google's vast network and powerful targeting options, dv360 is a formidable player in the programmatic advertising landscape.
When making choices in programmatic advertising, it's essential to consider factors such as ease of use, targeting capabilities, transparency, and overall campaign performance. By staying informed about the strengths and features of different platforms, advertisers, and publishers can navigate the programmatic landscape with confidence and maximize the effectiveness of their digital campaigns. Our Digital Marketing Agency has experience leveraging a range of SSP’s and DSP’s, making us a consultative partner for those looking to improve their ad strategy. Contact us today, to discuss how we can help.