Defining and Using MQLs and SQLs During Inbound & Outbound Lead Generation
The journey from capturing initial interest to sealing a deal involves several stages in lead...
Concept Blog: lead nurturing
Five Crucial Steps to Lead Nurturing for Your Business
If you're like most businesses, your sales funnel isn't as mature as you'd like it to be. You...
Make the Most of Email Nurture Campaigns
“On average, it takes 16 touches to qualify a lead”
- Lauren Zak, Concept’s Director of Account...
Sales Funnels & Lead Nurturing: A Tale of a Sales Lead - Part 2
We left off in Part 1 discussing some pitfalls companies run into with needing more sales leads or...
Taking Your Lead Generation to the Next Level
I am not talking about referrals or leads from existing customers. I am talking about new leads...
Lead Scoring Model Essentials: Three-Part Primer
Sales teams are focused on turning opportunities into either closed-won or closed-lost deals. But...
21 Sales and Marketing Trends to Focus on in 2021
We all know that 2020 was a year of change that affected every industry in the global marketplace,...
Four Essential Work Traits of a Successful Remote SDR
In the B2B appointment setting world, learning to navigate a work-from-home landscape and deliver...
Top Considerations When Outsourcing Sales Development
Business strategies were forced to change at the drop of a hat as the entire world dealt with...
Best Sales Development Tools
We are all in a time of uncertainty - trying to think 20 steps ahead on how to stay ahead in...