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Bound | Concept Blog: Paid Advertising

What are Programmatic Audio Ads?

With more people listening to podcasts, audiobooks, and other audio content, marketers should be...

Integrating Paid Social Advertising and Programmatic Media

While programmatic and social media advertising operate differently, marketers can leverage both to...

How to Use Programmatic Video Ads

Programmatic video advertising has taken one of the most engaging content forms and revolutionized...

Which Programmatic Ad Platforms Are Best?

When it comes to programmatic media, we can typically break these tools into two categories: demand...

Start a Content Recycling Program: Reshare, Repurpose, Rewrite

When marketers sit down to work on their content calendars, we tend to put on blinders and only...