For companies looking to organize, streamline, automate, and report on their marketing, sales, and operational initiatives, they have likely come across mentions of HubSpot. Originally known for its marketing automation features, it has since expanded its capabilities. Currently, there are five "Hubs" (Marketing Hub, Sales Hub, Service Hub, Operations Hub, and CMS Hub) which are sets of tools and features focused on equipping specific functions within an organization. In this article, we will give an overview of these Hubs and answer the question, what is HubSpot?
The Core Components: HubSpot CRM and Marketing Automation
The Customer Relationship Management (CRM) system provided by HubSpot is designed to help businesses manage and nurture their leads and customer interactions effectively. It offers a centralized platform for tracking sales activities and customer communications and organizing contact, company, and deal information.
HubSpot's marketing automation capabilities enable businesses to automate various marketing tasks, from lead generation to nurturing and conversion. Through the Marketing Hub, users can create personalized workflows, send targeted emails, connect their social media and ad accounts, and analyze campaign performance. By leveraging data-driven insights, businesses can optimize their marketing strategies and engage with their audience at the right time and with the right content.
Having these two core components intertwined in the platform enables seamless collaboration between marketing, sales, and customer service teams – all supplemented by the additional tools and features in the various Hubs.
The HubSpot Hubs: A Holistic Approach to Business Management
As mentioned earlier, HubSpot's offerings have expanded to include five distinct Hubs, each catering to specific functions within an organization:
Focused on helping businesses attract, engage, and convert leads, the Marketing Hub includes tools for content creation, email marketing, social media management, paid ad attribution, and more.
Designed to streamline the sales process, the Sales Hub offers tools for lead management, pipeline tracking, email tracking, and outreach automation, enabling sales teams to generate more business.
With a focus on customer support and retention, the Service Hub provides tools for managing customer inquiries, ticketing systems, knowledge bases, and feedback collection.
This Hub is centered around automating and connecting various aspects of a company's operations, including data synchronization, workflow automation, and custom reporting.
Catering to website management, the CMS Hub offers tools for building and optimizing websites, managing content, and analyzing user interactions.
HubSpot has evolved from its origins in marketing automation to become a multifaceted platform that supports various aspects of business operations and customer engagement. Its suite of tools, including the CRM and Marketing Automation, and the specialized Hubs, provide organizations with a comprehensive approach to managing their marketing, sales, customer service, operations, and online presence. With its user-friendly interface, data-driven insights, and focus on inbound marketing strategies, HubSpot continues to empower businesses of all sizes to thrive in the modern digital landscape.
On top of these in-application features, HubSpot also offers integrations with popular sales and marketing platforms, including but not limited to, WordPress, Outlook, Gmail, Neverbounce, Salesloft, Salesforce, and more.
HubSpot’s pricing is determined by two primary factors: 1) The Hubs you would like in your contract and 2) the tier you would like for each Hub. Note this pricing is not driven by the number of standard users, like Salesforce, which is one of HubSpot’s largest and most direct competitors. In general, HubSpot’s pricing model is built to grow and scale with your organization. This is why each Hub has a free, starter, pro, and enterprise-level tier system.
The complete breakdown of pricing options can be found here. However, before you swipe your credit card, we do encourage working with a HubSpot partner such as Concept when approaching the sales process. This helps you have an educated conversation about your needs and typically uncovers opportunities for discounts.