
Integrate Salesforce and Zapier

Pulling, Pushing, Transforming, and Storing Data Between Your CRM and Over 8,000 Apps
Although Salesforce has a robust ecosystem of native integrations and AppExchange solutions, it’s common to encounter gaps in your tech stack—or for existing integrations to fall short of your needs. While the CRM team at Concept can build custom integrations, Zapier provides a lightweight, cost-effective, and fast-to-deploy alternative.
Our team helps you leverage Zapier to pull data into Salesforce, push data out to other systems, transform data between platforms, and store it within Zapier for reporting and operational workflows.

Pulling Data into Salesforce Using Zapier
Bringing data into your CRM eliminates double entry, reduces delays, creates a single source of truth, and improves visibility. Using Zapier’s integration with Salesforce, we can capture data from external systems, apps, and spreadsheets and bring it directly into Salesforce. Below are common examples.
In addition to this knowledge and experience, we take pride in embedding ourselves in your team and designing bespoke solutions and processes. We work alongside our clients to create a platform that fits their business.
Meet Some of Our HubSpot Gurus
HubSpot and Salesforce Integration Implementation
Our team can implement, customize, and configure the HubSpot and Salesforce integration, to ensure you get the most out of both platforms.
Training and Onboarding
As an official partner of both platforms, we are well-poised to provide training and onboarding services designed to reinforce your business processes and the management of the integration.
Management & Administration
Whether just wrapping up a new implementation or if you have an existing integration up and running but are struggling with adoption, reporting, or implementing new features, Concept is here to help as an ongoing source of support.
Partner With Our Integrated Team
The HubSpot and Salesforce integration is a powerful tool, but working with a great team can help fit it to your needs and processes for that “just-right” feeling.
Many teams receive lead digests via email, but those leads never make it into Salesforce—or are entered manually after delays. With Zapier, we can capture inbound emails, extract key details, and automatically create Leads or Contacts in Salesforce.
CREATING SALESFORCE CASES FROM EXTERNAL APPS
Customer service interactions often happen outside of Salesforce—through outsourced call centers, helpdesk tools, or other platforms. Using Zapier, we can capture this activity and create Cases in Salesforce for support teams.
Opportunities and related product data are often generated in external systems like ERPs, inventory platforms, or other CRMs. Zapier allows us to capture that information and create Opportunities and Opportunity Products in Salesforce, ensuring visibility across sales, marketing, and account teams.
Pushing Data from Salesforce to External Apps
Many teams need to send Salesforce data into other systems to trigger downstream processes. Using Zapier, we can take Lead, Contact, Account, and Opportunity data and push it wherever it needs to go.
In addition to this knowledge and experience, we take pride in embedding ourselves in your team and designing bespoke solutions and processes. We work alongside our clients to create a platform that fits their business.
Meet Some of Our HubSpot Gurus
Transitioning from closed opps or cases into operational workflows can be clunky and error-prone. By integrating Salesforce, Zapier, and your project management tools (Jira, Wrike, Monday, Basecamp), we can automatically create projects or tasks.
Using Salesforce and Zapier to Send Leads to Another CRM
Some organizations use Salesforce for one part of the customer lifecycle and another for account management. In these cases, we can trigger the creation of Leads, Contacts, or Accounts in another system based on qualification criteria.
The handoff from sales to finance is often manual and time-consuming. With Zapier, we can take Opportunities and Opportunity Products from Salesforce and automatically generate orders, sales orders, or invoices in systems like Shopify, QuickBooks, NetSuite, and more.
Whether data is flowing into Salesforce, out of Salesforce, or bi-directionally, we can transform and format it along the way. This includes calculations, formatting logic, and increasingly, AI-powered steps within Zapier. Need to standardize state abbreviations? Done. Create an Opportunity name from multiple data points? Easy. Generate an AI summary of a new Lead? Absolutely.
Connecting Your Techstack
Integrated systems are faster, more accurate, and provide visibility across teams.
Curious about what systems we can help connect?
HubSpot Implementation
Our team can implement HubSpot across your entire organization. Our process customizes and configures the platform based on your unique needs to ensure you get the most out of your Hub.

Integrations
Enhance your HubSpot by integrating other key systems and applications across your organization. Whether you’re planning to integrate a new app with your Hub, or an existing stack, we can help.


Training and Onboarding
As an official Partner-Scaled Onboarding (PSO) agency, we can provide training and onboarding services designed to reinforce your business processes and integrate them with the tools available within HubSpot.
HubSpot Hubs Support
Marketing Hub |
Sales Hub |
Service Hub |
| Drive revenue and streamline marketing efforts with tools that connect you to your audience effectively, all while optimizing investments with powerful analytics. | Enhance productivity and customer connections with comprehensive sales tools, designed to scale with your organization’s growth. | Build lasting customer relationships with a suite of service tools that streamline communication and enhance team productivity. |
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CMS Hub |
Operations Hub |
Commerce Hub |
| Empower your marketing and development teams with a CMS that offers flexibility, security, and personalized customer experiences. | Maintain clean, curated customer data and automate business processes for a unified view of customer interactions, delivering seamless experiences. | Streamline your commerce operations with robust tools for billing, subscriptions, and revenue collection, integrated seamlessly with your CRM. |
Management & Administration
Whether just wrapping up a new implementation or if you already have HubSpot up and running but are struggling with adoption, reporting, or implementing new features, Concept is here to help as an ongoing source of support.


Partner With Our HubSpot Professionals
HubSpot is a powerful platform, but working with a great team can help it integrate with your needs and processes for that “just-right” feeling.
Our Technology Partners
In addition to our HubSpot partnership, we also proudly partner and have experience integrating additional solution providers to help our clients reach their business needs.