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 Integrate Salesforce and Zapier 

 

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Pulling, Pushing, Transforming, and Storing Data Between Your CRM and Over 8,000 Apps 

Although Salesforce has a robust ecosystem of native integrations and AppExchange solutions, it’s common to encounter gaps in your tech stack—or for existing integrations to fall short of your needs. While the CRM team at Concept can build custom integrations, Zapier provides a lightweight, cost-effective, and fast-to-deploy alternative. 

Our team helps you leverage Zapier to pull data into Salesforce, push data out to other systems, transform data between platforms, and store it within Zapier for reporting and operational workflows.

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Pulling Data into Salesforce Using Zapier 

Bringing data into your CRM eliminates double entry, reduces delays, creates a single source of truth, and improves visibility. Using Zapier’s integration with Salesforce, we can capture data from external systems, apps, and spreadsheets and bring it directly into Salesforce. Below are common examples. 

In addition to this knowledge and experience, we take pride in embedding ourselves in your team and designing bespoke solutions and processes. We work alongside our clients to create a platform that fits their business. 

 

Meet Some of Our HubSpot Gurus

Joe Stephan

Vice President, Operations

Hayden Grover

Technical Account Manager

John Tabita

HubSpot Project Manager

HubSpot and Salesforce Integration Implementation

Our team can implement, customize, and configure the HubSpot and Salesforce integration, to ensure you get the most out of both platforms.

Training and Onboarding

As an official partner of both platforms, we are well-poised to provide training and onboarding services designed to reinforce your business processes and the management of the integration.

Management & Administration

Whether just wrapping up a new implementation or if you have an existing integration up and running but are struggling with adoption, reporting, or implementing new features, Concept is here to help as an ongoing source of support.

Partner With Our Integrated Team

The HubSpot and Salesforce integration is a powerful tool, but working with a great team can help fit it to your needs and processes for that “just-right” feeling.

Lead Routing
SENDING NEW LEAD EMAILS FROM AN INBOX TO SALESFORCE
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Many teams receive lead digests via email, but those leads never make it into Salesforce—or are entered manually after delays. With Zapier, we can capture inbound emails, extract key details, and automatically create Leads or Contacts in Salesforce.

Customer Service

CREATING SALESFORCE CASES FROM EXTERNAL APPS

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Customer service interactions often happen outside of Salesforce—through outsourced call centers, helpdesk tools, or other platforms. Using Zapier, we can capture this activity and create Cases in Salesforce for support teams. 

Deal Flows
CREATING SALESFORCE OPPORTUNITIES AND PRODUCTS FROM EXTERNAL APPS
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Opportunities and related product data are often generated in external systems like ERPs, inventory platforms, or other CRMs. Zapier allows us to capture that information and create Opportunities and Opportunity Products in Salesforce, ensuring visibility across sales, marketing, and account teams.

Pushing Data from Salesforce to External Apps  

Many teams need to send Salesforce data into other systems to trigger downstream processes. Using Zapier, we can take Lead, Contact, Account, and Opportunity data and push it wherever it needs to go.

In addition to this knowledge and experience, we take pride in embedding ourselves in your team and designing bespoke solutions and processes. We work alongside our clients to create a platform that fits their business. 

 

Meet Some of Our HubSpot Gurus

Joe Stephan

Vice President, Operations

Hayden Grover

Technical Account Manager

John Tabita

HubSpot Project Manager

Project Management
Using Salesforce Opportunities or Cases to Populate Project Management Tools
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Transitioning from closed opps or cases into operational workflows can be clunky and error-prone. By integrating Salesforce, Zapier, and your project management tools (Jira, Wrike, Monday, Basecamp), we can automatically create projects or tasks.

Lead Routing

Using Salesforce and Zapier to Send Leads to Another CRM 

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Some organizations use Salesforce for one part of the customer lifecycle and another for account management. In these cases, we can trigger the creation of Leads, Contacts, or Accounts in another system based on qualification criteria.

Deal To Revenue
Using Salesforce Opportunities to Generate Orders, Sales Orders, and Invoices

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The handoff from sales to finance is often manual and time-consuming. With Zapier, we can take Opportunities and Opportunity Products from Salesforce and automatically generate orders, sales orders, or invoices in systems like Shopify, QuickBooks, NetSuite, and more.

Transforming Data Between Salesforce and Other Systems Using Zapier

Whether data is flowing into Salesforce, out of Salesforce, or bi-directionally, we can transform and format it along the way. This includes calculations, formatting logic, and increasingly, AI-powered steps within Zapier. Need to standardize state abbreviations? Done. Create an Opportunity name from multiple data points? Easy. Generate an AI summary of a new Lead? Absolutely.

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Storing Data from Salesforce in Zapier
Zapier Tables can act as a flexible storage layer for Salesforce data. Whether you’re working with one Salesforce org or multiple, we can store Leads, Contacts, Accounts, Opportunities, Cases, or custom objects for backup, staging, scheduled processing, or reporting.

Connecting Your Techstack 

Integrated systems are faster, more accurate, and provide visibility across teams.

Curious about what systems we can help connect?

Zap Salesforce Into the Rest of Your Techstack

HubSpot Implementation

Our team can implement HubSpot across your entire organization. Our process customizes and configures the platform based on your unique needs to ensure you get the most out of your Hub.

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Integrations 

Enhance your HubSpot by integrating other key systems and applications across your organization. Whether you’re planning to integrate a new app with your Hub, or an existing stack, we can help.

As a partner of both Salesforce and HubSpot, we are uniquely positioned to help you integrate these two powerhouse systems.
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Training and Onboarding

As an official Partner-Scaled Onboarding (PSO) agency, we can provide training and onboarding services designed to reinforce your business processes and integrate them with the tools available within HubSpot.

HubSpot Hubs Support

 

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Marketing Hub

Sales Hub

Service Hub

Drive revenue and streamline marketing efforts with tools that connect you to your audience effectively, all while optimizing investments with powerful analytics. Enhance productivity and customer connections with comprehensive sales tools, designed to scale with your organization’s growth. Build lasting customer relationships with a suite of service tools that streamline communication and enhance team productivity.

 

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CMS Hub

Operations Hub

Commerce Hub

Empower your marketing and development teams with a CMS that offers flexibility, security, and personalized customer experiences. Maintain clean, curated customer data and automate business processes for a unified view of customer interactions, delivering seamless experiences. Streamline your commerce operations with robust tools for billing, subscriptions, and revenue collection, integrated seamlessly with your CRM.

 

Management & Administration

Whether just wrapping up a new implementation or if you already have HubSpot up and running but are struggling with adoption, reporting, or implementing new features, Concept is here to help as an ongoing source of support.

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Partner With Our HubSpot Professionals

HubSpot is a powerful platform, but working with a great team can help it integrate with your needs and processes for that “just-right” feeling.

Our Technology Partners

In addition to our HubSpot partnership, we also proudly partner and have experience integrating additional solution providers to help our clients reach their business needs.